FEATURES AND CHALLENGES OF ACCOUNTING IN TRADING ENTERPRISES IN THE CONTEXT OF DIGITALIZATION

Abstract

The article examines the features and problems of accounting at trading enterprises in the context of digitalization. It considers modern trends in the development of accounting processes caused by the introduction of information technologies, including accounting automation, the use of ERP systems, cloud platforms and artificial intelligence. The specifics of accounting at enterprises engaged in trading activities are analyzed, taking into account the high turnover of goods, the need for accurate accounting of financial transactions and dynamic changes in legislation. The problems associated with the integration of digital technologies into accounting activities are studied, including the complexity of data synchronization, the risks of cyber threats and the need for personnel training. Particular attention is paid to the issues of automation of accounting of inventories, trade margins, income and expenses, which is of key importance for the financial reporting of trading enterprises. Particular attention is paid to inventory valuation methods. The use of ERP systems allows you to automate the accounting of markups, improve pricing, and reduce calculation errors. Digitalization simplifies tax accounting, automates value-added tax calculation, reduces the time spent on preparing tax returns, and improves the accuracy of calculations. The methods for improving accounting proposed in the article include the implementation of integrated ERP systems that automate key accounting processes, reduce the risk of data duplication, and improve the management of commodity flows. The main advantages and challenges of implementing ERP systems that help reduce calculation errors, optimize pricing, and improve the management of commodity flows are identified. The need to modernize the accounting system in order to increase its efficiency and meet modern business environment requirements is substantiated. Recommendations are proposed for integrating digital technologies into the accounting process, implementing automated control systems, and improving the level of information security. Prospects for further research in the field of digitalization of accounting processes at retail enterprises are identified.