COMPETITIVE ADVANTAGES IN THE SYSTEM OF MANAGING ENTERPRISE COMPETITIVENESS
Abstract
The purpose of this article is to explore the concept of competitive advantages and examine its significance in enhancing the competitiveness of enterprises within today’s rapidly evolving market context. The article emphasizes the critical importance of mobilizing resources and implementing innovative practices to meet the changing demands of consumers. Methodology of research. To address this topic, the study employs a qualitative approach, utilizing theoretical analysis to dissect the multidimensional aspects of competitive advantages, including key characteristics such as relativity, dynamism, adaptability, and sustainability, which are essential for maintaining a competitive edge. A comparative analysis of the academic literature on competitive advantages and their implementation was carried out. Findings. The study reveals that companies effectively identifying and cultivating their unique capabilities, including advanced technologies and high-quality human resources, are better equipped to navigate market challenges, thereby outperforming competitors. It underscores the necessity for organizations to continuously innovate and adapt their strategies to retain their competitive positions. Originality. This article contributes to the existing body of knowledge by synthesizing various theoretical perspectives on competitive advantages, presenting a comprehensive framework that reflects contemporary market realities. The insights provided offer a fresh understanding of how competitive advantages can be leveraged strategically in the context of ongoing change. Practical value. The practical implications of this research are significant for business leaders and decision-makers, providing frameworks and actionable recommendations that guide organizations in formulating sustainable competitiveness strategies. By applying the principles outlined in the article, businesses can enhance their strategic planning efforts, ensuring long-term success in a competitive landscape.
References
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