THE IMPACT OF BUSINESS INTELLIGENCE TOOLS ON THE DEVELOPMENT OF THE DIGITAL ECONOMY OF UKRAINE

Abstract

This article explores the impact of business intelligence tools on the development of Ukraine's digital economy. These tools play an important role in stimulating innovation, increasing productivity, and improving decision-making, which are key factors for success in the digital age. As a modern approach to business intelligence is emerging, it is important to note the relevance of digital transformation, which provides new and broader opportunities for data analysis and decision-making, as it is the digital approach that fully enables in-depth identification and analysis of customer needs, and improvement of various business processes through a thorough assessment and understanding of market trends. The ever-increasing number and complexity of economic ties, significant expansion of business boundaries and business interests, and the growing dynamism, instability, and unpredictability of the situation make business management much more difficult, which in turn prompts business leaders to resort to the services of experts in a wide range of issues - analysts, who are now called agents or change initiators. As a new analytical concept of the organization, business analysis involves identifying the needs of stakeholders, identifying the causes of problems, justifying possible solutions that meet the interests of stakeholders, and formulating proposals for further successful business development. Business intelligence helps to optimize the business management process, develop business activities, and search for new opportunities and options for the company to reach a higher level. Thus, our research is devoted to the study of the significant role of innovative processes and technologies for the development and improvement of high-quality business strategies in order to achieve maximum effect of business processes, and also provides a new conceptual approach to information processing, as well as to the goals and features of effective analysis to enable organizations to turn analytical work into an integral part of successful business.