INTEGRATED APPROACHES TO STRATEGIC MANAGEMENT IN THE CONTEXT OF MODERN CHALLENGES

Abstract

Strategic management is at the heart of every successful business. It is the art of planning, monitoring and adapting strategies to achieve long-term goals. When executed effectively, it gives businesses the competitive advantage they need to thrive in today’s rapidly changing markets. Strategic management has evolved significantly from its traditional roots to include modern, agile approaches. The strategic management process is fundamental to guiding organizations toward long-term goals, adapting to market changes, and maintaining competitive advantage. The article examines the current challenges facing businesses in a globalized and dynamic environment, and the need to adapt strategic management to these conditions. It focuses on integrated approaches that combine different methods and tools to ensure comprehensive management. Key aspects such as the implementation of digital technologies, business process automation, innovation management, and cybersecurity are analyzed. The article also provides practical recommendations for enterprises to integrate these elements into strategic management, which contributes to increasing competitiveness, resilience and adaptability to constant changes in the market. The conclusions of the article emphasize the importance of a systemic approach to management for achieving success in the face of modern challenges. Integrated approaches to strategic management are extremely important in the face of modern challenges. They allow organizations to be flexible, adaptive and effective in the face of rapid change. Taking into account various factors, such as technology, sustainable development, social responsibility and risks, is necessary for business success in the face of globalization and uncertainty. An important component is constant monitoring of the environment, adaptability and the ability to innovate, as well as the integration of economic, social and environmental aspects into the development strategy. Since modern strategies require a comprehensive approach, the integration of various aspects of management allows organizations to successfully respond to changes and achieve their long-term goals.