DIGITAL TECHNOLOGIES IN ENSURING THE FINANCIAL PERFORMANCE OF BUSINESS ENTITIES IN FOREIGN ECONOMIC ACTIVITIES
Abstract
The purpose of the article is to study the impact of digital technologies on the financial performance of business entities in foreign economic activity to determine the main directions of using digital tools and platforms in the context of optimizing financial management and increasing the competitiveness of enterprises on international markets. The growing role of digitalization in modern business determines the relevance of the study, as modern companies are looking for effective ways to use digital tools to optimize financial processes and increase competitiveness in international markets. Digital technologies are becoming a necessary tool to support innovative development and adapt to changes in the global business environment. Thanks to digital tools, subjects of foreign economic activity can increase the efficiency of financial management, respond more quickly to changes in market conditions and ensure stability in their activities. Therefore, understanding and implementing digital technologies becomes a key task for enterprises that want to remain competitive in the modern world. To achieve the goal, a combination of several research methods was used, including analysis of literary sources, statistical analysis of financial reports of enterprises, as well as analysis and synthesis of information on financial results in the field of digital technologies. The obtained results demonstrate that the implementation of digital technologies significantly increases the efficiency of financial management, helps to reduce costs and optimize risk management processes in foreign economic activity. In addition, digital tools help improve business analytical capabilities and improve decision-making, which in turn leads to increased profitability and competitiveness of enterprises in international markets. The practical value of the article lies in the fact that it provides companies with specific recommendations on the effective use of digital technologies in financial activities at the international level, which can contribute to their successful functioning and development.
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