SPECIFICITIES OF WORK MOTIVATION FOR UKRAINIAN ENTERPRISES IN WAR CONDITIONS

Abstract

The combination of personal interests in the process of organizing social relations is defined as one of the fundamental factors of the historical evolution of human society. The issue of forming a system of labor motivation in economic activity is one of the most important objects of modern scientific research. The article reveals the specifics and tasks of forming new motivational approaches in the process of Ukrainian enterprises in wartime. It is proven that the current system of labor motivation in national business is based on orientation not only on material components, but also on helping employees overcome wartime risks, psychological and social support, and promoting awareness of the social significance of their work. An important component of Ukrainian business is the processes of maximum personnel preservation and effective formation of a system of restoration and development of its labor potential. Enterprises, in accordance with these goals, are oriented towards creating safe working conditions and a system of social protection for both employees and their families. Particular attention in the study is paid to assessing the actual state of the Ukrainian labor market and the problems of its functioning. The main vectors of forming an effective system of labor motivation in modern conditions of wartime uncertainty have been determined. The state of war in the economy has become a factor of significant changes in the motivational mechanism in entrepreneurial activity. The deficient state of the labor market in Ukraine requires the creation of new motivational strategies and approaches to solving personnel issues. The high level of risk to life and work, mental stress and uncertainty of wartime require the search for those motivational tools that not only stimulate work, but also increase the social significance of activity in the enterprise. The main priority in the system of labor motivation in Ukrainian enterprises has become ensuring security and stability. The focus in motivation mechanisms has shifted from satisfying the direct material interests of employees to supporting confidence in preserving the workplace, creating safe working conditions, decent wages and forming a system of psychological and material support in human life.