ANALYSIS OF THE FINANCIAL CONDITION AS AN EFFECTIVE TOOL FOR MANAGING THE FINANCIAL ACTIVITIES OF ENTERPRISES DURING WAR

Abstract

The article is devoted to the analysis of the financial condition as an effective tool for managing the financial activities of enterprises during the war. Approaches to the interpretation of the concept of the financial condition of an enterprise as a key characteristic of the effectiveness of its activities are considered. Attention is paid to the need for regular assessment of the financial condition, which plays an important role in the financial management of enterprises. The main goal and key tasks of the analysis of the financial condition of an enterprise are determined. It is noted that in order to ensure the survival of an enterprise in modern conditions of uncertainty, financial management must first of all be able to objectively assess the financial condition of its enterprise and its potential counterparties, as well as analyze the impact of changes in the external environment on the activities of the enterprise. It is established that, taking into account such factors of the functioning of enterprises as increased volatility of the economic environment, destruction or damage to assets, limited access to external financing, changes in demand and supply, high inflation, devaluation of the national currency, the analysis of the financial condition during the war period has its own specific features. It includes additional aspects that must be taken into account. It is emphasized that, along with the traditional tasks of analyzing the financial condition of an enterprise, significant attention should be paid to risk analysis and anti-crisis planning, assessing liquidity and financial stability, access to financing and the effectiveness of operating activities. It is determined that conducting an analysis in these areas allows the enterprise to reduce the negative consequences of crisis situations, ensure solvency, financial stability, determine anti-crisis measures and directions for further development. It is noted that systematic monitoring of the financial condition of enterprises, digitalization of financial analysis processes taking into account modern challenges contribute to increasing the efficiency of financial activities due to objective assessment, the possibility of financial planning and timely implementation of preventive measures, which ensures long-term stability and development of enterprises in an unstable market environment.