PRESENTATION AS A VISUALIZATION TOOL: FEATURES AND SIGNIFICANCE IN MARKETING

Abstract

In today's world, overflowing with information, it is important not only what we transmit, but also the way we present this data. One of the most effective ways of processing information, which allows us to present it in a simple and understandable form for further use, is data visualization. Modern computer technologies offer a wide range of methods and tools for data processing. A rational approach to creating visualizations ensures optimal presentation of information and promotes its effective use. The article examines the impact of the main tools of information visualization on the consumer, which improve the quality of communication and contribute to achieving the set goals, and also develops recommendations for creating presentations that will effectively convey information, impress with their visual appeal and meet the needs of the audience. The importance of presentation lies in the convenience of perception of information. Graphs, diagrams and other visual elements help simplify complex information and make it more accessible for understanding. The use of different colors, fonts and formatting attracts attention and helps to emphasize important points. Visual elements stimulate visual memory, which allows you to remember information better than text. Successful presentations leave a strong impression and contribute to better memorization of key ideas. Presentations increase the effectiveness of communication, help to structure the speech and adhere to the sequence of presentation of the material. Well-thought-out presentations keep the audience's attention and promote active interaction, and the use of interactive elements, such as video and animation, makes presentations more exciting. Successfully prepared presentations show a professional approach to the matter and emphasize the competence of the speaker. The relevance of presentations in the modern world cannot be overestimated. They have become an integral part of both educational and professional processes and are a powerful tool that helps not only to convey information, but also to do it effectively, clearly and interestingly.