FORMING AN APPROACH TO ASSESSING THE COMPETITIVENESS OF NETWORK BUSINESS STRUCTURES
Abstract
It is noted that competition is one of the main market regulators and incentives for the development of companies. The competitive conditions that have developed motivate business entities, including network business structures, to search for modern forms and mechanisms of development. The need for a systematic assessment of the competitiveness of network business structures in comparison with other market participants is proven. This will allow for timely identification of strong and weak "places" in the activity, to formulate reserves for further growth of competitive positions and to adjust the development strategy accordingly. It is established that the process of assessing the competitiveness of a network business structure involves the formation of appropriate approaches. Namely: the creation of a system of indicators and the selection of effective assessment methods capable of ensuring the reliability of the results obtained. It is noted that at the present stage there are no unified approaches to assessing the level of competitiveness of enterprises. Methods for assessing the competitiveness of network business structures are systematized. Attention is focused on the significance of the form of expression of the results of the assessment of competitiveness. Groups of methods according to this criterion (index, matrix, graphic and complex) were studied, their advantages and disadvantages were established. Taking into account the multifunctionality and complexity of the functioning of network business structures, the use of an approach based on the use of an integral indicator was proposed to assess their competitiveness. The advantages of its use were emphasized. The main stages of implementing the approach based on the assessment of competitiveness using an integral indicator were proposed. It was proved that it is under such conditions that the assessment of the advantages of the enterprise is ensured by the maximum number of qualitative and quantitative indicators. It was substantiated that the use of such an approach allows for timely making informed management decisions regarding the development of network business structures.
References
McConnell C. R., Brue S., Flynn S. M. Economics: Principles, Problems & Policies. New York. 2009, 996 p.
Porter M. E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York. 1980, 660 p.
Thompson A. A., Strickland A. J, Gamble J. E. Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 15th edition. New York: McGraw-Hill Irwin Publisher. 2007, 535 р.
Schumpeter J.A.The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest and the Business Cycle. New Brunswick (U.S.A). 2008, 721 р.
Бельтюков Є. А., Некрасова Л. А. Конкурентна стратегія підприємства: сутність та формування на основі оцінки рівня конкурентоспроможності. Економіка: реалії часу. 2014. № (12). С. 6–13.
Костусев А.А. Конкурентна політика в Україні: монографія. Київ: КНЕУ, 2015. 310 с.
Шарко В.В., Лоянич Г.С., Гавенко М.С. Формування конкурентної стратегії підприємства торгівлі. Вісник Хмельницького національного університету. 2017. № 6. Том 1. С.222-226.
Щербак А.В. Роздрібні торговельні мережі в Україні: тенденції розвитку та проблеми домінування. ECONOMICS: time realities. 2022. №4. С. 52-59. DOI: 10.15276/ETR.04.2022.6
Богацька Н. М., Христич С. Г. Оцінка конкурентоспроможності підприємства Молодий вчений. 2019. №11. С.455-458. DOI: https://doi.org/10.32839/2304-5809/2019-11-75-99
Найда І.С., Найда А.В., Галицький О.М. Сучасні інструменти оцінки конкурентоспроможності сільськогосподарського підприємства. Економіка харчової промисловості. 2019. Т. 11. Вип. 2. С. 62-70. DOI: 10.15673/fie.v11i2.1396 DOI: 10.15673/fie.v11i2.1396
Магас Н.В. Удосконалення методики інтегрального оцінювання конкурентоспроможності роздрібного торговельного підприємства. Маркетинг і менеджмент інновацій. 2014. №1. С. 12-15.
McConnell, C. R., Brue, S., Flynn, S. M. (2009). Economics: Principles, Problems & Policies. New York, 996 p.
Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York. 660 p.
Thompson, A. A., Strickland, A. J, Gamble, J. E. (2007). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 15th edition. New York: McGraw-Hill Irwin Publisher, 535 р.
Schumpeter, J.A.(2008).The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest and the Business Cycle. New Brunswick (U.S.A), 721 р.
Beltiukov, Ye. A., Nekrasova, L. A. (2014). Konkurentna stratehiia pidpryiemstva: sutnist ta formuvannia na osnovi otsinky rivnia konkurentospromozhnosti [Competitive strategy of an enterprise: essence and formation based on the assessment of the level of competitiveness]. Ekonomika: realii chasu, (12), 6–13. [in Ukrainian].
Kostusev, A.A. (2015). Konkurentna polityka v Ukraini: monohrafiia [Competitive policy in Ukraine: monograph]. Kyiv: KNEU, 310 s. [in Ukrainian].
Sharko, V.V., Loianych, H.S., Havenko, M.S. (2017). Formuvannia konkurentnoi stratehii pidpryiemstva torhivli [Formation of a competitive strategy of a trade enterprise]. Visnyk Khmelnytskoho natsionalnoho universytetu, 6, 1, 222-226. [in Ukrainian].
Shcherbak, A.V. (2022). Rozdribni torhovelni merezhi v Ukraini: tendentsii rozvytku ta problemy dominuvannia [Retail chains in Ukraine: development trends and problems of dominance]. ECONOMICS: time realities, 4, 52-59. DOI: 10.15276/ETR.04.2022.6. [in Ukrainian].
Bohatska, N. M., Khrystych, S. H. (2019). Otsinka konkurentospromozhnosti pidpryiemstva [Assessment of the competitiveness of the enterprise]. Molodyi vchenyi, 11, 455-458. DOI: https://doi.org/10.32839/2304-5809/2019-11-75-99 [in Ukrainian].
Naida, I.S., Naida, A.V., Halytskyi, O.M. (2019). Suchasni instrumenty otsinky konkurentospromozhnosti silskohospodarskoho pidpryiemstva [Modern tools for assessing the competitiveness of an agricultural enterprise]. Ekonomika kharchovoi promyslovosti, 11, 2, 62-70. DOI: 10.15673/fie.v11i2.1396 DOI: 10.15673/fie.v11i2.1396 [in Ukrainian].
Mahas, N.V. (2014). Udoskonalennia metodyky intehralnoho otsiniuvannia konkurentospromozhnosti rozdribnoho torhovelnoho pidpryiemstva [Improving the methodology for the integrated assessment of the competitiveness of a retail trade enterprise]. Marketynh i menedzhment innovatsii, 1, 12-15. [in Ukrainian].
This work is licensed under a Creative Commons Attribution 4.0 International License.
