IMPROVEMENT OF INFORMATION SUPPORT FOR THE FORMATION OF THE FINANCIAL POTENTIAL OF A TRADE ENTERPRISE

Abstract

The article focuses on enhancing the informational support systems for the financial potential of trade enterprises, addressing the increasing need for adaptive and efficient financial management frameworks in a dynamic market environment. The primary objective is to develop a methodological approach that integrates advanced financial tools with operational flexibility, ensuring that enterprises can maintain competitiveness and financial stability. The study emphasizes the importance of leveraging digital solutions, organizational adaptation, and systematic monitoring to achieve these goals. The methodology employed combines quantitative and qualitative approaches to design an integrated model for assessing and enhancing financial potential. Key methods include the identification of performance indicators tailored to business processes, the adaptation of digital technologies to operational workflows, and the application of scenario-based analysis to ensure resilience under varying economic conditions. The model introduces an innovative weighting mechanism, aligning financial metrics with macroeconomic stress factors to provide a comprehensive assessment of the enterprise’s financial health. The results of the study demonstrate the effectiveness of incorporating digital technologies into financial management systems. Specifically, the integration of Key Performance Indicators (KPIs) tailored to specific operational functions enables enterprises to monitor and adjust financial strategies dynamically. The implementation of digital platforms enhances the transparency and accuracy of financial reporting, reduces inefficiencies in resource allocation, and fosters alignment between strategic objectives and operational execution. The practical significance of the article lies in its actionable framework for trade enterprises. The proposed approach provides clear pathways for integrating financial technologies, fostering adaptability to market changes, and achieving long-term financial sustainability. By addressing common challenges such as fragmented information systems and limited data utilization, the study equips enterprises with tools and strategies to optimize their financial potential and improve decision-making capabilities. This work serves as a valuable guide for practitioners seeking to enhance the financial and operational performance of trade enterprises in a rapidly evolving economic landscape.