COMMODITY ASSESSMENT OF THE QUALITY OF SCOTTISH WHISKY AND STUDY OF DEMAND FOR IT

Abstract

The article is devoted to the current issues of determining the key aspects of studying the market and quality of Scotch whiskey. A review of the whiskey market in Ukraine shows that this product is represented in Ukraine in a wide range, and enters the consumer market of Ukraine in the import mode. The whiskey market in Ukraine is represented mainly by imported products. Domestic whiskey production is currently absent. The whiskey quality assessment is carried out in accordance with DSTU 4257-2021 of three samples of Scotch whiskey. The organoleptic assessment was carried out on a 10-point scale according to transparency, color, taste and aroma. The samples Chivas Regal and Johnnie Walker received the highest scores and met the requirements of the standard. Hankey Bannister did not meet the requirements due to the pungent smell of ethyl alcohol. The results of the marketing research indicate a stable demand for Scotch whiskey. Research confirms that consumers have a positive attitude towards whiskey, especially proven brands, which encourages retail chains to pay attention to quality control and supplier audits for a positive corporate image.