GLOBALEXPERIENCE IN ENSURING BALANCED DEVELOPMENT OF CULTURAL TOURISM

Abstract

The article examines the global experience of ensuring the balanced development of cultural tourism, which contributes to the preservation of cultural heritage, social integration, economic growth and environmental sustainability. The practices of different countries, including Estonia, Austria, Germany, and other countries, which demonstrate effective models of managing tourist flows, using modern technologies, and integrating local communities into tourism development processes, are analyzed. The main aspects that, under competent management, can become a powerful tool for economic development are analyzed. Cultural tourism is one of the most dynamic and important areas of the global tourism market. This type of tourism attracts travelers who seek to learn about the culture, history and traditions of a particular region or country. Cultural tourism is increasingly integrating digital tools such as virtual tours, mobile applications for navigating museums or historical sites, and augmented reality. This allows them to attract young people and expand their audience. Many countries are implementing strategies to preserve cultural heritage. The emphasis is on protecting historical monuments, supporting local crafts, and promoting eco-friendly practices among tourists. Tourists are increasingly interested in non-traditional types of tourism, such as ethnographic expeditions, participation in local holidays and festivals, culinary master classes, or immersion in the life of the local population. Organizations such as UNESCO are actively working to popularize the world's cultural heritage. Programs like «World Heritage» help preserve unique cultural sites and make them accessible to tourists. Cultural tourism contributes to the development of local communities, as tourists spend money on local guides, restaurants, souvenirs, and other services. Key challenges, such as the destruction of heritage, social conflicts, and overloaded infrastructure, are identified. Recommendations for adapting the best practices to the conditions of Ukraine, focusing on the sustainable development of the industry, have been developed. The development of cultural tourism allows people not only to broaden their horizons, but also promotes dialogue between cultures, strengthening mutual understanding in a globalized world.