IMPLEMENTATION OF INNOVATIVE METHODS FOR INCREASING THE COMPETITIVENESS OF INTERNATIONAL BUSINESS ENTITIES
Abstract
Theoretical and methodical aspects of the competitiveness of subjects of international business are considered, namely: the essence of the concept of "competitiveness" and innovation. The conditions and factors of the emergence of competitive advantages and competitiveness of enterprises when working in international markets are determined. Accordingly, the main direction of increasing competitiveness at the international level is the development of innovation activities, the introduction of the production of advanced technologies, modern products of new technology, prevention of the outflow of highly intelligent and gifted workers abroad. The innovative approaches to improving the competitiveness of enterprises in Ukraine, as well as macro-environment factors, which directly influence the formation of innovative activity of enterprises, are described. The competitiveness of Ukrainian enterprises in the world market is characterized by the position of the country in the most famous world rankings. The analysis of tendencies of introduction of innovative technologies for increasing the competitiveness of subjects of international business, in particular analysis of the problem of increasing the competitiveness of industrial enterprises of Ukraine, and analysis of the innovative capacity of the Ukrainian economy as well as the innovative activity of industrial enterprises has been carried out. It is noted that the creation of large, high-tech corporate structures, which has a number of important advantages in comparison with small and medium-sized businesses, plays a significant role in forming an effective structure of the national economy and in strengthening the economic and scientific and technical integration of Ukraine. The directions of increase of the level of competitiveness of products by means of introduction of innovative methods of increase of competitiveness of subjects of international business are determined.
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