ТЕНДЕНЦІЇ РОЗВИТКУ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ ІТ-КОМПАНІЙ В СУЧАСНИХ УМОВАХ

Abstract

The article is devoted to topical issues of the development of social responsibility of business in the conditions of social, economic and security transformations. Social responsibility is considered as a worldview direction and a leading factor in the formation of competitive advantages in the future development of entrepreneurial activity. The internal social responsibility and its components of a number of IT companies are analyzed, which indicates their high level of competitive advantages in the market. The relationship between the level of development of internal social responsibility of companies and the motivation of personnel and the strengthening of the positive image of companies in the external environment is studied. It was found that the most optimal is the improvement of personnel management at the expense of the social responsibility of the enterprise towards employees. At the same time, the social responsibility of the enterprise, expressed through social packages, is of great importance for employees, as it guarantees them safety, motivation, health and opportunities for professional growth. Companies that provide attractive social packages usually have dedicated, motivated and productive employees, which, at the same time, increases the company's efficiency and contributes to its successful functioning and competitiveness. A trend of positive growth in employee involvement was revealed, which indicates the activity of enterprises in creating a favorable environment for work. Achieving the level of employee motivation and satisfaction with the conditions provided by the employer indicates that IT sector enterprises practice human-oriented approaches to management. This is manifested in several key aspects, such as staff development, creating a favorable working environment, recognition and motivation, openness and communication, social initiatives, and staff health and well-being. It has been proven that companies that want to succeed must adhere to the policy of being a responsible employer. It was found that investments in the development of components of social responsibility have a positive effect on staff motivation and loyalty to the enterprise.