FORMATION OF HYBRID MODELS OF SMALL BUSINESS IN THE CONTEXT OF INCREASED COMPETITION
Abstract
The economic situation in Ukraine today is unstable. Geopolitical circumstances, frequent legislative changes, currency fluctuations, and changing consumer preferences require flexibility from domestic small businesses. Small businesses face fierce competition from both other small businesses and large corporations. In today's competitive and rapidly changing environment, the business models used by small businesses in Ukraine are of particular importance. As the foundation of any successful business, a well-thought-out and well-designed business model allows you to quickly adapt to new conditions and minimize risks, stand out in the market, create a unique value proposition and attract new customers, and significantly increase your chances of obtaining financing for business development. The article is devoted to the possibilities and prospects of using hybrid models by small businesses in Ukraine as a tool for increasing their competitiveness in the current market and in the near future. Its purpose is to examine the advantages of such models in the context of solving the urgent problems of domestic small business. The tasks of this article are solved by using a combination of general scientific and specific methods that allow to reflect various aspects of the importance of business models and hybrid business models in ensuring the success of companies' commercial activities and to assess the prospects of their use by small enterprises in Ukraine in the context of intensified domestic and international competition. The article highlights the role of small business in the Ukrainian economy in 2010-2023, the dynamics of its key performance indicators, and the current competitive position of domestic small businesses in the domestic and foreign markets. The article reveals the role of business models in achieving the desired economic results and forming competitive advantages, the essence and advantages of hybrid models of small business, and the key stages of forming an effective hybrid model of organizing the activities of a small enterprise. The practical significance of the article is to identify promising forms of hybrid business models for various areas of domestic small business.
References
Білоус Г. П. Розвиток малого підприємництва в Україні. Економіка України, 2016. № 5. С. 34–36.
Офіційний web-сайт Державної служби статистики України. URL: https://www.ukrstat.gov.ua/operativ/menu/menu_u/sze_20.htm
Дуднєва Ю. Е., Коваленко О. О. Конкурентоспроможність малих підприємств в сучасній економіці. Адаптивне управління: теорія і практика, 2019 Серія Економіка, № 7(14). URL: https://amtp.org.ua/index.php/journal2/article/view/176
Гончарова К. В., Варламова О. А., Сорочинська Ю. Ю. Підвищення міжнародної конкурентоспроможності підприємств малого бізнесу. Економічний простір, 2020. № 163. DOI: https://doi.org/10.32782/2224-6282/163-3
Прохорова В. В. Бізнес-моделі як інструмент коригування стратегічних позицій підприємств на конкурентних ринках. Проблеми економіки. 2020. № 2 (44). С. 274–280. URL: https://www.problecon.com/export_pdf/problems-of-economy-2020-2_0-pages-274_280.pdf
Кривда О. В. Ризики бізнес-процесів та способи зменшення їх негативних наслідків. Економіка і суспільство. 2016. Випуск 2. С. 304–307. URL: https://economyandsociety.in.ua/journals/2_ukr/54.pdf
Bilous G. P. (2016) Rozvytok maloho pidpryiemnytstva v Ukraini [Development of small business in Ukraine]. Ekonomika Ukrayiny – Economy of Ukraine, no. 5, pp. 34–36.
Ofitsiinyi web-sait Derzhavnoi sluzhby statystyky Ukrainy [Official website of the State Statistics Service of Ukraine]. Available at: https://www.ukrstat.gov.ua/operativ/menu/menu_u/sze_20.htm (accessed August 29, 2024)
Dudneva Y. E., Kovalenko O. O. (2019) Konkurentospromozhnist malykh pidpryiemstv v suchasnii ekonomitsi [Competitiveness of small enterprises in the modern economy]. Adaptyvne upravlinnya: teoriya i praktyka. Series Economics – Adaptive management: theory and practice, 2019 Series Economics, no. 7(14). Available at: https://amtp.org.ua/index.php/journal2/article/view/176 (accessed August 29, 2024)
Goncharova K. V., Varlamova O. A., Sorochynska Y. Yu. (2020) Pidvyshchennia mizhnarodnoi konkurentospromozhnosti pidpryiemstv maloho biznesu [Increasing the international competitiveness of small businesses]. Ekonomichnyy prostir – Economic Space, no. 163. DOI: https://doi.org/10.32782/2224-6282/163-3
Prokhorova V. V. (2020) Biznes-modeli yak instrument koryhuvannia stratehichnykh pozytsii pidpryiemstv na konkurentnykh rynkakh [Business models as a tool for adjusting the strategic positions of enterprises in competitive markets]. Problemy ekonomiky – Problems of economy, no. 2 (44), pp. 274–280. Available at: https://www.problecon.com/export_pdf/problems-of-economy-2020-2_0-pages-274_280.pdf (accessed August 29, 2024)
Kryvda O. V. (2016) Ryzyky biznes-protsesiv ta sposoby zmenshennia yikh nehatyvnykh naslidkiv [Risks of business processes and ways to reduce their negative consequences]. Ekonomika i suspilstvo –Economy and Society, issue 2, pp. 304–307. Available at: https://economyandsociety.in.ua/journals/2_ukr/54.pdf (accessed August 29, 2024)
This work is licensed under a Creative Commons Attribution 4.0 International License.
