METHODOLOGICAL APPROACHES TO EVALUATING THE PERSONNEL POLICY MANAGEMENT PROCESS IN AN ENTERPRISE

Abstract

The paper discusses the importance of human resource management in the modern economy, where human resources play a key role as a factor that activates and ensures the effective use of other resources within an enterprise. Since the outcomes of personnel policies directly influence the success of a business, the article emphasizes the importance of continuously searching for new methods and forms of organizing this policy, particularly in the activities of HR departments. It is highlighted that achieving high results and competitive advantages requires clear and objective assessment of the effectiveness of personnel policy, which enables the company not only to achieve internal goals but also to gain advantages in the market. The analysis of recent research on this topic, including works by domestic authors, reveals a significant lack of focus on the methods for evaluating the management processes of personnel policies, which is an important part of human resource management. The purpose of the research is to develop methodological approaches to assessing the processes of managing personnel policies, allowing enterprises to improve their strategies in the context of the dynamic development of the market. The key tasks in evaluating the personnel management process are identifying and eliminating factors that limit the effective use of human resources. A comprehensive diagnosis of problems in the personnel management system is carried out, which allows timely elimination of issues and optimization of personnel processes. Effectiveness evaluation helps make operational decisions to improve the HR department’s performance and forecast their impact on the company’s strategic outcomes. The article also presents various definitions of the concept of «personnel policy» highlighting a broad understanding of this concept as the company’s strategy, which includes creating optimal conditions for working with personnel, its motivation, and development. In particular, personnel policy is viewed as a targeted activity aimed at achieving the company’s main goals through recruitment, placement, training, and professional development of staff. The article also justifies the importance of continuous assessment of personnel processes as part of overall human resource management. This assessment is a crucial element for ensuring strategic management of a company, as it allows for the timely identification of issues that may hinder the achievement of desired outcomes. The ability of organizations to not only diagnose existing problems but also to predict their consequences for the company’s development is important. In conclusion, the article provides a detailed analysis of the process of managing personnel policy in an enterprise, particularly in the context of the modern market economy, and offers methodological approaches to evaluating the effectiveness of this policy. The authors focus on key stages of HR work, particularly on selecting methods, strategies, and tools to improve human resource management, helping enterprises gain competitive advantages and ensuring successful operation in an environment of constant change.