MANAGEMENT OF FOREIGN ECONOMIC ACTIVITY OF ENTERPRISES IN THE CONTEXT OF THE DIGITAL ECONOMY

Abstract

The foreign economic activity of an enterprise is an integral part of the modern economic system, especially in the conditions of globalization and integration of world markets. It allows enterprises to expand the geography of their activities, enter new markets, and attract additional resources. This contributes to the growth of production volumes, enhances competitiveness, and ensures stable development of the company. Moreover, participation in international trade allows enterprises to access advanced technologies and innovations, which enhances the quality of products and the efficiency of production processes. The relevance of foreign economic activity is underscored by the need to diversify risks associated with economic and political fluctuations in the domestic market. An in-depth analysis of the literature has shown that a number of theories and concepts in the context of conducting foreign economic activity in the digital economy are still not fully explored, which determined the choice of this topic and its contemporary relevance. The aim of the research is to characterize the features of conducting foreign economic activity of an enterprise in the conditions of the digital economy. The object of the study is the foreign economic activity of the enterprise. The main task of the article is to determine how the digital economy affects the management of foreign economic activity of an enterprise. The key characteristics of modern management of foreign economic activity of the enterprise are described. The essence of the digitalization process of the foreign economic activity of the enterprise is defined. It has been proven that digitalization significantly affects the management of foreign economic activity of the enterprise, providing automation and optimization of key international trade processes.