STRUCTURE OF THE ORGANIZATIONAL DESIGN OF THE ENTERPRISE ON A CREATIVE BASIS IN THE CONDITIONS OF DIGITALIZATION
Abstract
The article notes that modern enterprises are forced to make significant organizational changes, which is explained by the strengthening of the influence of digitization, global media and communication networks, the growth of opportunities for safe use of virtual space for business tasks, and, in the process of making management decisions, elements of artificial intelligence are increasingly used, which contributes to the activation of organizational and functional structuring in various enterprises and leads to the construction of new organizational designs based on the implementation of innovative structures, creative ideas and modern management methods with the active use of the latest digital technologies. The essence of the organizational design of the enterprise on a creative basis in the conditions of digitalization is clarified, its role and significance are clarified. It is emphasized that the construction of organizational design on a creative basis in the conditions of digitalization is a complex and multifaceted process. The generalization of expert conclusions, the analysis of scientific publications, and the conducted research made it possible to develop proposals for the use of creative technologies, outline problems, determine influencing factors, identify advantages, opportunities and shortcomings, in particular, it was summarized that the construction of organizational design on a creative basis in conditions of digitalization has the potential to make an enterprise more innovative and adaptive to change, but can also create challenges that require careful planning and management, and only the right balance between creativity and structure will help to maximize the advantages of this approach, while minimizing its disadvantages. The stages of building an enterprise's organizational design on a creative basis in conditions of digitalization are substantiated. It has been proven that the construction of the organizational design of the enterprise on a creative basis in the conditions of digitalization, taking into account all influential aspects, is a key element for achieving success in the conditions of modern business, which requires constant attention and the ability to adapt, as well as the implementation of creative approaches and the latest digital technologies, which will help increase the flexibility, productivity and competitiveness of the enterprise.
References
Гевко В. Л. Cтратегічні вектори розвитку організаційної культури підприємств мережевих структур у фокусів викликів нової економіки. Вісник Хмельницького національного університету. Економічні науки. 2020. № 2. С. 51–55.
Гресь Г. Підхід до впровадження гнучких організаційних структур. Економіка та суспільство. 2021. № 34. DOI: https://doi.org/10.32782/2524-0072/2021-34-61
Долгова Л. І. Застосування адаптивних організаційних структур в сучасному підприємництві. Ефективна економіка. 2021. № 3. URL: http://www.economy.nayka.com.ua/?op=1&z=8747 DOI: 10.32702/2307-2105-2021.3.77
Кирильєва Л., Поливана Л., Кащена Н., Наумова Т., Акімова Н. Організаційні аспекти формування інформаційно-аналітичного сервісу управління підприємствами торгівлі в період цифровізації. Financial and Credit Activity Problems of Theory and Practice, 3(50), 2023. 127–138. DOI: https://doi.org/10.55643/fcaptp.3.50.2023.3996
Палагута С.С. Особливості інформаційного забезпечення управління підприємств і організацій. Глобальні та національні проблеми економіки. 2020. № 36. С. 418–421.
Хаустова В. Є., Решетняк О. І., Хаустов М. М., Зінченко В. А. Аналіз розвитку ІКТ-сфери в Україні за міжнародними індексами та рейтингами. Бізнес інформ. 2022. № 5. С. 40–56.
Daft R. L. Organization Theory and Design. 10th ed. Cengage Learning, 2021. 649 p.
Polyvana L.A., Kyrylieva L.O., Lutsenko O.A. Didzhytalizatsiya. Plutanyna sered vyznachen u tsiy sferi. Tsifrova ekonomika ta ekonomichna bezpeka, 3(03), 2022. Р. 8–12. URL: DOI: https://doi.org/10.32782/dees.3-2
Van Vulpen E. Organizational Design: A Complete Guide. AIHR. 2023, January 25. URL: https://www.aihr.com/blog/organizational-design/#What
Hevko V. L. (2020). Ctratehichni vektory rozvytku orhanizatsiinoi kultury pidpryiemstv merezhevykh struktur u fokusiv vyklykiv novoi ekonomiky [Strategic vectors of development of organizational culture of enterprises of network structures in the focus of challenges of the new economy], Visnyk Khmel’nyts’koho natsional’noho universytetu. Ekonomichni nauky, vol. 2, pp. 51–55. (in Ukrainian)
Ghresj Gh. (2021). Pidkhid do vprovadzhennja ghnuchkykh orghanizacijnykh struktur [Approach to implementation of flexible organizational structures]. Ekonomika ta suspiljstvo, (34). (in Ukrainian)
Dolgova L. (2021). Zastosuvannia adaptyvnykh orhanizatsiinykh struktur v suchasnomu pidpryiemnytstvi [Application of adaptive organizational structures in modern business]. Efektyvna ekonomika, vol. 3, URL: http://www.economy.nayka.com.ua/?op=1&z=8747. DOI: 10.32702/2307-2105-2021.3.77 (in Ukrainian)
Кирильєва Л., Поливана Л., Кащена Н., Наумова Т., Акімова Н. (2023). Orhanizatsiini aspekty formuvannia informatsiino-analitychnoho servisu upravlinnia pidpryiemstvamy torhivli v period tsyfrovizatsii [Organizational aspects of the formation of an information and analytical service for the management of trade enterprises in the period of digitalization]. Financial and Credit Activity Problems of Theory and Practice, 3 (50). 127–138. DOI: https://doi.org/10.55643/fcaptp.3.50.2023.3996 (in Ukrainian)
Palahuta S.S. (2020) Osoblyvosti informatsiinoho zabezpechennia upravlinnia pidpryiemstv i orhanizatsii [Peculiarities of information support for the management of enterprises and organizations]. Hlobalni ta natsionalni problemy ekonomiky. № 36. Р. 418–421. (in Ukrainian)
Khustova V. Ye., Reshetnyak O. I., Khustov M. M., Zinchenko V. A. (2022). Analiz rozvytku IKT-sfery v Ukraini za mizhnarodnymy indeksamy ta reitynhamy [Analysis of the ICT Sector Development in Ukraine According to International Indices and Rankings]. Business Inform, no. 5, pp. 40–56. (in Ukrainian)
Daft R. L. (2021). Organization Theory and Design. 10th ed. Cengage Learning. 649 p.
Polyvana L.A., Kyrylieva L.O., Lutsenko O.A. (2022). Didzhytalizatsiya. Plutanyna sered vyznachen u tsiy sferi. Tsifrova ekonomika ta ekonomichna bezpeka, 3(03), 8–12. DOI: https://doi.org/10.32782/dees.3-2 (in Ukrainian)
Van Vulpen E. (2023, January 25). Organizational Design: A Complete Guide. AIHR. URL: https://www.aihr.com/blog/organizational-design/#What
This work is licensed under a Creative Commons Attribution 4.0 International License.
