FEATURES OF EXTERNAL MONITORING OF SMALL ENTERPRISES IN THE CONTEXT OF CONSUMER GOODS
Abstract
The article examines the key aspects of external monitoring of small businesses in the field of production and sale of consumer goods. The role of external monitoring as a tool for assessing the performance of small enterprises, their competitiveness and impact on the domestic market is analyzed. Particular attention is paid to methods of data collection, analysis of market trends, and assessment of the impact of external factors, such as economic instability and changing consumer preferences. The work also considers the possibilities of improving the monitoring system through the introduction of digital technologies and cooperation with state regulators. The results of the study help to determine effective strategies for the development of small businesses in the conditions of a constantly changing consumer goods market. The study of the peculiarities of external monitoring of small businesses in the field of consumer goods is relevant due to the need to adapt business to changes in the external environment, increase competitiveness and ensure sustainable development. Small business in the field of consumer goods faces increased dependence on external factors: economic, political, technological and social. External monitoring allows timely response to changes in market conditions, in particular changes in demand, competitors' innovations, legislative requirements. The specifics of this industry require constant monitoring of changes in consumer preferences, new trends, as well as analysis of competitors' pricing policies. In addition, it is worth taking into account the seasonality of demand for various categories of goods, which has an impact on production and inventory planning. The use of digital technologies and analytical platforms significantly simplifies the process of monitoring markets and consumer behavior. For small businesses, this can be especially beneficial, as it allows you to reduce the cost of market research, increasing the accuracy and speed of obtaining data. Thus, external monitoring is an important tool for small businesses in the field of consumer goods, as it allows you to adapt to dynamic changes in the market, ensure the growth and development of the enterprise. The use of modern technologies and analytical methods greatly facilitates this process, reducing costs and increasing the effectiveness of management.
References
Добровольська О.В. Класифікація факторів впливу на економічну стійкість підприємств. Інвестиції: практика та досвід. 2007. № 8. С. 23–27.
Економічний словник-довідник / [за ред. С. В. Мочерного]. Київ : Феміна, 2007. 368 с.
Ніфатова О., Пузирьова П. Методичні основи прогнозування інноваційної діяльності та діагностики інноваційного потенціалу підприємств легкої промисловості. Bulletin of Sumy National Agrarian University. 2020. Вип. 3 (85). С. 3–6.
Орел А.М., Дяченко В.В. Етапи та роль цифрової трансформації у вдосконаленні управління інноваціями. Економіка і суспільство. 2023. № 56. URL: https://economyandsociety.in.ua/index.php/journal/issue/view/56
Орел В.М., Афанасьєв І.П. Роль інновацій в системі трансформації економіки. Вісник Сумського національного університету. Серія «Економіка і менеджмент». 2020. № 3(85). С. 105–110.
Anna Orel, Volodymyr Orel, Viktor Diachenko, Iryna Perevozova, Mainka Marcel Kurt & Khrystyna Kirshak. Enhancing Sustainability and Smart Living: Adoption of IoT-Driven Automation of Vertical Gardens in Urban Spaces. AI in Business: Opportunities and Limitations. Volume 1. 2024. Pages 99–112. URL: https://link.springer.com/chapter/10.1007/978-3-031-48479-7_10
Романова О.О. Світовий досвід організаційних інновацій. Інвестиції: практика та досвід. № 17. 2009. С. 29–32.
Рябик Г.Є., Яворська О.Б. Стратегія управління конкурентоздатністю підприємства. Інвестиції: практика та досвід. 2019. № 24. С. 61–66.
Dobrovolska O.V. (2007) Klasyfikatsiya faktoriv vplyvu na ekonomichnu stiykistʹ pidpryyemstv [Classification of factors influencing the economic sustainability of enterprises]. Investytsiyi: praktyka ta dosvid-Investments: practice and experience, vol. 8, pp. 23–27.
Mocherny S.V. (2007) Ekonomichnyy slovnyk-dovidnyk [Economic dictionary-reference]. Kyiv: Femina, 368 p. (in Ukrainian)
Nifatova O., and Puzyrova P. (2020) Metodychni osnovy prohnozuvannya innovatsiynoyi diyalʹnosti ta diahnostyky innovatsiynoho potentsialu pidpryyemstv lehkoyi promyslovosti [Methodological bases of forecasting innovative activity and diagnostics of innovative potential of light industry enterprises]. Bulletin of Sumy National Agrarian University, vol. 3 (85), pp. 3–6.
Orel A.M. and Dyachenko V.V. (2023) Etapy ta rolʹ tsyfrovoyi transformatsiyi u vdoskonalenni upravlinnya innovatsiyamy [Stages and role of digital transformation in improving innovation management]. Ekonomika i suspilʹstvo, no. 56. Available at: https://economyandsociety.in.ua/index.php/journal/issue/view/56
Orel V.M. and Afanasiev I.P. (2020) Rolʹ innovatsiy v systemi transformatsiyi ekonomiky [The role of innovations in the system of economic transformation]. Visnyk Sumsʹkoho natsionalʹnoho universytetu, no. 3(85), pp. 105–110. (in Ukrainian)
Anna Orel, Volodymyr Orel, Viktor Diachenko, Iryna Perevozova, Mainka Marcel Kurt & Khrystyna Kirshak. Enhancing Sustainability and Smart Living: Adoption of IoT-Driven Automation of Vertical Gardens in Urban Spaces. AI in Business: Opportunities and Limitations. Volume 1. 2024. Pages 99–112. Available at: https://link.springer.com/chapter/10.1007/978-3-031-48479-7_10
Romanova O.O. (2009) Svitovyy dosvid orhanizatsiynykh innovatsiy [World experience of organizational innovation]. Investytsii: praktyka ta dosvid, vol. 17. рр. 29–32. (in Ukrainian)
Ryabik G.E. and Yavorska O.B. (2019) Stratehiya upravlinnya konkurentozdatnistyu pidpryyemstva [The strategy of managing the competitiveness of the enterprise]. Investytsiyi: praktyka ta dosvid, no. 24, pp. 61–66. (in Ukrainian)
This work is licensed under a Creative Commons Attribution 4.0 International License.
