RESEARCH OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON THE ENTERPRISES ACTIVITY RESULTS

Abstract

The article emphasizes the key role of business in the implementation of tasks formulated by the United Nations as part of the Sustainable Development Goals. The importance of compliance by business entities with the principles of sustainable development through the integration of corporate social responsibility into their activities is substantiated, which involves a responsible attitude of the enterprise to its product, its stakeholders and its active participation in solving society's problems. The consequences of the implementation of corporate social responsibility measures for enterprises in the context of their impact on financial indicators of activity are considered. In particular, the costs of the enterprise for programs to ensure business social responsibility were specified and their grouping was carried out into internal and external costs depending on the place of implementation and the impact on the environment of the enterprise of measures to ensure corporate social responsibility. The advantages provided by the development of corporate social responsibility for the enterprise are considered. In this context, special attention is paid to the formation of a positive image and business reputation of the company. Sources of additional income or savings resulting from the implementation of social responsibility programs are revealed. The economic consequences of integrating corporate social responsibility into the enterprise's activities are schematically summarized. The necessity of carrying out an economic evaluation of the effectiveness of the introduction of elements of corporate social responsibility into the enterprise's activities is substantiated. The existing methodical approaches to the assessment of corporate social responsibility and the used indicators of efficiency and effectiveness of corporate social responsibility are analyzed. Our own recommendations regarding the economic evaluation of the consequences of the implementation of measures related to corporate social responsibility are given. In particular, the procedure for calculating the indicator of the integral economic result of the enterprise's corporate social responsibility is proposed on the basis of a comparison of the costs of implementing corporate social responsibility measures with the change in the net income of the enterprise, the savings in its general production costs and the change in the market value of the enterprise as a result of the implementation of measures related to corporate social responsibility. Conclusions regarding the effectiveness of corporate social responsibility are formulated.