ANALYSIS OF THE PACKAGING MARKET FOR TEA PRODUCTS IN UKRAINE AND PERSPECTIVES OF PACKAGING PRODUCTION USING 3D MODELING

Abstract

The purpose of the article is to study the tea packaging market and develop production methods and methods of promoting tea packaging created using 3D modeling. The expediency of packaging production is substantiated. The article focuses on current trends in the development and promotion of tea packaging created using 3D modeling. The role and importance of tea in everyday life are considered. The tea market is analyzed and it is recognized that it is one of the most stable markets. The growth of the tea market is substantiated due to the popularity of a healthy lifestyle and various cultural values. The research on the tea preferences of Ukrainians is considered. The imports and production of tea products in Ukraine are analyzed, and the leaders with the largest import shares are identified. The data on consumer preferences for tea packaging and key trends in the tea industry in Ukraine are considered. It is determined that packaging of tea products is an important segment of the tea market, and its main formats are considered: paper and foil bags, metal cans, cardboard boxes, biodegradable and plastic packaging. The main important functions of packaging are considered, namely: tea preservation, transportation and storage, visual, environmental friendliness, luxury, convenience, simplicity. The price situation in the packaging market among tea packaging manufacturers was analyzed, and the lowest and highest prices, packaging materials, and other characteristics were identified. The idea of creating packaging products using 3D modeling on the basis of the Marketing Research Laboratory of Vinnytsia National Agrarian University is developed. The definitions of adaptive technologies and production methods are considered, and the main one and its stages are highlighted. The necessity of developing the production of packaging using 3D modeling is substantiated. The uniqueness of the packaging is highlighted by applying illustrations of the regions of Ukraine. The methods of production and promotion of tea packaging are developed, which may include cooperation with tea brands, emphasis on environmental friendliness and regional design.