ANALYSIS OF THE RESOURCE POTENTIAL OF UKRAINE REGARDING THE ORGANIZATION AND REALIZATION OF INTERNATIONAL CRUISES
Abstract
In this work a revelation of resource potential of Ukraine in organizing and maintenance of cruise directions was made. Cruises within the country and in the international format are an important part of the tourist potential of any country and are in great demand among tourist. After stagnation due to the COVID-19 pandemic, cruise companies are expected to have the same number of tourists taking the journeys as before the pandemic or even more. This aspect can be used by country to attract more material goods during the tourist seasons and also strengthen the position of the country on the international level. Due to these reasons the infrastructure and available tourist resources in Ukraine were studied, which are an essential condition and part of the cruise route: deep rivers port terminals which are designed to serve passengers; travel companies that organize cruises; second plan destinations (places with tourist potential which attract tourists and are within the reach of cruise ships). An analysis was made of the resources that are already involved, as well as those that can be used without previous preparation for organizing cruise journey. Also, the analysis was made about those resources, that are not involved in organization of cruise journeys and their service. Recommendations were formulated for the restoration and development of the international cruise industry in Ukraine. Problems with port terminals availability, infrastructure as well as other tourist attractions are stated to be an essential issue regarding a quantity of tourists taking the cruises each year in Ukraine as well as a quality of the services they are provided with. Potential that Ukraine has in terms of natural resources and tourist attractions is not used in sufficient quantities to serve the interests of more tourists. Also indicated an insufficient number of companies that are engaged in cruise tourism in Ukraine. By analyzing these issues in the context of the international cruise industry, opportunities can be found for its further development and improvement in number of cruise journeys in Ukraine as well as improvement tourist industry in the country in general.
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