STRATEGIES FOR INNOVATIVE IMPROVEMENT OF BUSINESS MODELS IN THE CONDITIONS OF GLOBAL INSTABILITY AND ECONOMIC UNCERTAINTY

Abstract

In the context of today's global instability and economic uncertainty, the importance of enhancing business models has become increasingly critical. Modern businesses are confronted with unprecedented challenges such as political confl icts, pandemics, climate change, and technological revolutions, all of which continuously reshape market dynamics. Consequently, the effectiveness of business strategies is highly contingent on the ability of enterprises to rapidly adapt to these shifting conditions. Traditional business models that previously provided a foundation for stable growth are now insuffi cient in ensuring success amid such rapid changes and heightened uncertainty. This article is dedicated to a comprehensive analysis of strategies for the innovative improvement of business models, which are essential not only for the survival of enterprises but also for their sustained development in the face of instability. The study highlights the signifi cance of adopting innovative approaches, including digital transformation, diversifi cation of products and services, and the enhancement of operational process fl exibility. These elements are emerging as vital tools for preserving competitiveness and achieving sustainable growth. Furthermore, the article emphasizes the critical role of strategic partnerships and collaborative efforts in leveraging shared resources and knowledge. Such collaboration is crucial in navigating through crisis situations and seizing new opportunities that arise in volatile environments. The research also examines the importance of integrating sustainability and resilience into business models as core components to thrive in the long term. By fostering a culture of continuous innovation and adaptability, businesses can better equip themselves to handle ongoing challenges and uncertainties. This study aims to provide practical insights and actionable strategies that can guide enterprises in revising and upgrading their business models. The ultimate goal is to enhance their capability to not only endure but also to thrive in the increasingly complex global landscape.