IMPROVING THE QUALITY OF INSURANCE PRODUCTS AS A PREREQUISITE FOR THE DEVELOPMENT OF THE INSURANCE MARKET OF UKRAINE
Abstract
The article is devoted to issues related to the quality of insurance products on the Ukrainian insurance market. The article analyzes the factors that affect the quality of the insurance product, and also highlights the factors that can improve the quality of insurance products. Examples of insurance products that can be considered high-quality are outlined, and the quality factors of such insurance products are substantiated. The object of the research is the insurance product and its quality. The subject of the study is financial relations that arise in the process of creating and selling insurance products, as well as improving their quality In order to obtain the result in accordance with the set goal, the following tasks were singled out: - reveal the essence of the concept of "insurance product" and determine its relationship with the concept of "insurance service"; - identify the factors that affect the quality of the insurance product; − analyze the range of insurance products presented on the domestic market and evaluate their quality; - identify the most common insurance products and investigate the reasons for their popularity; - list the highest quality insurance products offered on the market; - find out the main problems with the quality of insurance products on the market; - develop recommendations for improving the quality of insurance products in the near future. The following methods were used to solve the identified tasks in the work: monographic - for the study of theoretical issues, comparative analysis of literary sources and disclosure of the economic essence of the insurance product and its quality; analytical - for processing statistical data of the actual activity of insurance companies; comparative analysis - to compare the characteristics of insurance products of different insurers. The article reveals the theoretical foundations of the essence of the insurance product, as well as defines the factors and criteria for ensuring its quality. The main problems and shortcomings of ensuring the quality of insurance products are highlighted, and the main ways of improving such quality are proposed. The article can be both for theoretical purposes with the definition of the material, and for practical purposes with the application of the presented information to improve the quality of insurance products in Ukraine.
References
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