DIAGNOSTICS OF THE STATE OF THE COMPETITIVE ENVIRONMENT ON THE SUGAR MARKET

Abstract

The article provides diagnostics of development of economic relations of enterprises and competitive environment in the sugar market; also identified the ways to increase the competitiveness and functioning of the Ukrainian sugar industry. The sugar market is dynamic, competitive and constantly changing under the influence of a number of factors. Identifying the current state of the competitive environment in the sugar market is crucial for multiple reasons, including the increasing demand. This leads to increased competition among manufacturers and more detailed market research. After all, changes in sugar production technology and consumer habits lead to changes in the structure of production and consumption. This makes the market more dynamic and complex. Other important reasons are market globalisation and government regulation. Sugar markets are becoming increasingly globalised, and competition from foreign producers is intensifying. In the process of research, the following methods were applied: monographic, which allows to study in detail the production equipment, technological processes and the production environment of the sugar industry; structuring and systematisation of information; methods of system-structural and comparative analysis; economic-statistical and computational-constructive methods that allow using concentration indices and Herfindahl-Hirschman to determine the competitive environment in the market. Based on the study, the following conclusions can be drawn that the sugar market is a dynamically developed sector of the economy, which plays an important role in ensuring the country's food security; Ukrainian sugar is more competitive in the domestic market, and the market is moderately concentrated. The main ways to increase competitiveness are to improve the legislative framework, improve the technical quality of beets, attract investment in the beet sugar industry, improve the logistics of the production process and develop cooperation in the international sugar market. The maximum interest on the part of the state and manufacturing companies in the development of this industry is also necessary. In particular, this requires changes in public policy, specifically changes in tax, pricing, and regulatory policies at the macro level. It is important not to lose touch with current trends and actively participate in scientific and technological progress. This will not only keep up with progress, but also improve production with the help of innovative information technologies.