THE ESSENCE AND CHARACTERISTICS OF THE DEVELOPMENT STRATEGY OF CROWDFUNDING PLATFORMS

Abstract

The article thoroughly examines the characteristics of the development of crowdfunding platforms worldwide and in EU countries. The author analyzes the dynamics of crowdfunding platforms and identifies the factors influencing the development of crowdfunding, including economic, social, and technological aspects. The purpose of the article is to cluster crowdfunding operations by type and to analyze the dynamics and development strategies of crowdfunding platforms of the corresponding types. The following universal scientific methods of cognition were applied within the scope of the study: analysis and synthesis, arrangement, establishment of differences and interpretation. The research is based on scientific works and articles of famous Ukrainian and foreign scientists published on the Internet. These sources cover a wide range of issues related to the implementation of crowdfunding projects, taking into account the analysis of successful foreign practices and their potential application in the Ukrainian context. The study is particularly interesting in its examination of the elements and conditions necessary for the successful implementation of crowdfunding projects. Various aspects are considered, from the effective attraction of investors to the support of projects at all stages of their implementation. The author also emphasizes the importance of creating a favorable legal and regulatory environment that will promote the development of crowdfunding within the national context. The article discusses how cultural factors and local market conditions can affect the success of crowdfunding initiatives. Additionally, it highlights the role of digital marketing and social media in enhancing the visibility and reach of crowdfunding campaigns. By examining the interplay between innovation and regulation, the article provides insights into how policymakers can foster a more supportive ecosystem for crowdfunding. Overall, the article offers a comprehensive view of the crowdfunding ecosystem, highlighting its potential and challenges while providing practical recommendations for enhancing the effectiveness and impact of crowdfunding initiatives.