ESG CONCEPT AS A VECTOR FOR IMPLEMENTATION OF INNOVATIVE TECHNOLOGIES
Abstract
The article is devoted to topical issues of consideration of the concept of ESG, which is a certain foundation of sustainable development. The integration of environmental, social and managerial ESG factors into strategic investment decisions, connected with the introduction of innovative technologies, was studied. Proactive risk management at the early stages of the introduction of innovative technologies is outlined. Consistency between the concept of ESG and initiatives of sustainable development, the general strategy of sustainable development is considered. The issue of using innovative technologies as access to innovative, more efficient and convenient products is highlighted. The incentives of the enterprise to apply advanced digital technologies in combination with growing data processing capabilities are considered. The influence of the enterprise's sustainable development strategy on the integration of ESG criteria into production and operational activities was studied, taking into account the innovative impact of technologies. Compliance with ESG principles affects the financial stability and business reputation of the enterprise and how it is perceived by other market participants and provides access to responsible investments, which are becoming increasingly popular in the business environment. The integration of environmental, social and management ESG factors into innovative technologies contribute to the understanding of risks, opportunities and efficiency of the enterprise. The application of the ESG concept encourages enterprises to actively involve innovative technologies in various areas of economic activity, which help create internal data alignment, set data-based goals, and demonstrate progress in achieving sustainable development goals. ESG priorities are the main goal of technological innovation in the near future. The issue of the application of innovative technologies for the implementation of the ESG concept emphasizes the need to build a structuring strategy and determine priorities in the potential areas of the company's activity using ESG criteria.
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