THE ROLE OF ACCOUNTING AND ANALYTICAL SUPPORT IN THE FORMATION OF AN ENTERPRISE'S INVESTMENT POLICY

Abstract

The article considers the role of accounting and analytical support in entrepreneurial activity. The article defines the essence of the concept of investment and investment activity according to the regulatory legal acts governing accounting in Ukraine and generalises that the concept of "investment" can be defined as investment of monetary, material and intellectual resources in various spheres of activity with the aim of making a profit or achieving other benefits. The author identifies the main goal of investment activity, which is to meet the needs of participants to the fullest extent possible, and therefore the assessment of investment efficiency is to achieve the highest level of performance. The article classifies investments according to various features and describes each type. This classification of investments reflects the key features that should be taken into account when generating information for accounting and reporting. The elements belonging to the system of accounting and analytical support of investment activity of enterprise, namely, subjects and objects of investment activity, are defined, participants of investment activity in Ukraine are allocated. All participants in the investment sector of our country have equal rights to carry out investment activities, regardless of their form of ownership and business. The article also presents the types of investment risks, which are different in concept and essence. The criteria for assessing investment risks are defined. The methods of valuation of financial investments by enterprises are described, namely the essence of valuation by the equity method, fair value and amortised cost. The investment attractiveness of Ukraine in recent years has been analysed and the dynamics of direct investment in our country and from Ukraine has been determined. The article identifies which industries were attractive to investors in previous years, namely, the leading areas of economic activity with the largest volumes of capital investment were industry, agriculture, transport and warehousing, postal and courier services, etc. Today, there are a significant number of regularly published assessments of the country's investment climate, which differ from each other mainly in terms of the components they take into account in their calculations.