CLUSTER ANALYSIS OF THE DEVELOPMENT OF RURAL TOURISM IN UKRAINE
Abstract
The article provides a cluster analysis of the development of rural tourism in Ukraine. Attention is focused on the fact that rural tourism is one of the ecologically oriented types of tourism, which is aimed at implementing the concept of sustainable development of rural areas and communities. Attention is paid to the main advantages of the organization of tourism business based on the cluster model. For conducting the cluster analysis, a system of indicators was formed that characterize the level of development of rural areas and the state of development of rural tourism in the regions of Ukraine. On the basis of the conducted analysis, regions of Ukraine are grouped according to similar signs of development. As a result of the conducted research, attractive regions of Ukraine are identified and optimal measures are proposed for the development of rural tourism in each region of Ukraine.
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