ORGANIC MARKET DEVELOPMENT STRATEGIES IN UKRAINE: WAYS OF INCREASE PRODUCTION AND STRENGTHENING POSITIONS ON THE INTERNATIONAL MARKET
Abstract
The current state of the organic sector in Ukraine has been thoroughly examined, identifying key problems and opportunities, and specific strategies have been proposed to increase production volumes and successfully penetrate international markets. The need for cooperation between government agencies, business and the public to achieve success in this field is emphasized. An analysis of international standards and requirements that will allow Ukrainian manufacturers to successfully compete on the world market has been carried out. During the research process, reports and materials from the International Federation of Organic Agriculture Movements (IFOAM), reports and projects of LLC "Organic Standard" and NGO "Organic Ukraine," as well as various internet sources, were utilized. Given the rapid growth in demand for organic products, the article can serve as a valuable source of information for agricultural enterprises, government agencies, research institutions, and international partners interested in collaborating with Ukrainian organic producers. Despite the Ukrainian organic market having a small share in the global organic market structure, recent years have shown positive trends in its development: significant growth rates in certified organic farmland, stabilization of the domestic market volume, and increased consumption of organic food products. Ukraine has significant potential to become a recognized producer of organic products due to several factors: natural conditions, rich agricultural potential, growing demand, production experience, and potential for export In Ukraine, organic production can become one of the main sources of income for many regions. Small enterprises have the opportunity to successfully compete with large-scale productions and develop in this field. The article summarizes the main instruments of state regulation of organic production in Ukraine, identifies problems hindering the development of this sector, and systematizes strategic directions for the development of the organic market in Ukraine in the near future.
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