INFLUENTIAL FACTORS ON BALANCED ENTERPRISE DEVELOPMENT IN THE CONTEXT OF CIRCULAR ECONOMY PRIORITIES

Abstract

The article is dedicated to analyzing the factors influencing balanced enterprise development. In the context of a circular economy aimed at waste minimization and maximal resource utilization, understanding these factors is crucial for forming effective entrepreneurial strategies that take into account not only economic benefits but also environmental sustainability and social responsibility. These factors include: resource efficiency, innovation in business processes and technologies, environmentally conscious waste management, supply chain interaction, material reuse and recycling, product design sustainability, green marketing, corporate social responsibility, regulatory and political environment. Through the lens of global and local examples, including companies from France, the United Kingdom, the United States, Canada, and Ukraine, it is demonstrated that resource efficiency, innovation in processes and technologies, environmentally conscious waste management, supply chain interaction, material reuse and recycling, product design sustainability, adoption of green marketing, corporate social responsibility, and the regulatory and political environment directly impact sustainable business development. It is argued that these factors are interconnected and collectively contribute to the formation of the foundations of a circular economy, where not only economic success but also responsibility towards society and the environment are paramount. Through the examples of the mentioned companies, it is argued that integrating sustainability into production, innovation, environmental initiatives, social responsibility, as well as compliance with regulatory standards, is not only voluntary ethics but also a strategic necessity for achieving long-term success. It is critically important for modern enterprises to consider these factors to ensure their competitiveness and sustainable future within the context of their business model. This will not only contribute to environmental preservation and social welfare but also provide a competitive advantage and a sustainable future for the enterprise. Thus, sustainability and circularity in the economy cease to be an alternative but become an integral part of modern business practice.