CURRENT TRENDS IN THE DEVELOPMENT OF SMALL BUSINESS IN UKRAINE

Abstract

The article examines the current trends in the development of small business in Ukraine. The peculiarities of functioning of small business in conditions of high risks and uncertainty are highlighted. The tendency of functioning of enterprises in the period of hostilities is analysed. The factors influencing the development of entrepreneurship during the period of hostilities and the prospects for recovery in the post-war period are substantiated. Some of the enterprises located in the territories of active hostilities or in the temporarily occupied territories were forced to relocate their facilities to other, more peaceful regions of the State. Taking into account current trends in developed countries, the article proves that innovative development, especially in the fields related to information technology, software, and e-commerce, plays an important role in the development of small businesses. The article investigates the obstacles that slowed down the development of entrepreneurial initiatives in the pre-war period and proposes measures to stimulate small business in the post-war recovery of the state. It is proved that in order to develop and support small business in the post-war period of state reconstruction, it is important to develop appropriate programmes and regulations for the implementation of such measures. It is substantiated that in order to stimulate the return of the population, it is necessary to provide the necessary infrastructure (housing, industrial, logistics) and create jobs. The need to introduce reforms that will help create a favourable climate for the development of small businesses is identified. It is determined that the main strategy for the development of small business today is an export-oriented approach that provides access to international markets and contributes to competitiveness. The development of digitalisation contributes to the emergence of new forms of entrepreneurial activity, one of which is the development of e-commerce. It is proved that the use of innovative technologies in production and management will allow enterprises to increase their competitiveness and adaptability, to be more flexible in the face of changing environment.