ANALYSIS OF THE EFFECTIVENESS OF THE USE OF INTERNET MARKETING TOOLS IN THE MARKETING ACTIVITIES OF AGRICULTURAL ENTERPRISES

Abstract

This article is aimed at studying the effectiveness of using Internet marketing tools in the marketing activities of agricultural enterprises. The aim of the study is to assess the impact of Internet marketing on the competitiveness and development of agricultural enterprises. To achieve this goal, the study analyses the practice of using various Internet marketing tools, such as websites, social media, e-commerce, etc. in the marketing strategy of agricultural enterprises. The results of the study showed that the effective use of Internet marketing contributes to an increase in sales, improvement of brand perception, attraction of new customers and increase in profitability of agricultural enterprises. The scientific novelty of the study lies in the analysis of specific cases of successful implementation of Internet marketing strategies in agricultural enterprises and identification of key factors that affect their effectiveness. The practical significance is that the results of the study can be used by the management of agricultural enterprises to develop and implement effective Internet marketing strategies. Enterprises can take advantage of the recommendations arising from this study to increase their competitiveness and take a stable position in the market. The article is aimed at studying the effectiveness of using Internet marketing tools in the marketing activities of agricultural enterprises. It aims to study the impact of Internet marketing on the competitiveness and development of this sector of the economy. The study analyzes various Internet marketing tools, such as websites, social media, e-commerce, and their role in shaping the marketing activities of agricultural enterprises. Prospects for further research include a more in-depth analysis of specific Internet marketing strategies, comparison of their effectiveness in different segments of the agricultural market, as well as a study of the impact of the latest technologies on the development of Internet marketing in the agricultural sector.