FEATURES OF THE MOTIVATION OF ENTERPRISE STAFF UNDER THE CONDITIONS OF MARITAL STATE

Abstract

Personnel motivation in modern conditions is a complex and multifaceted process, a correct understanding of the mechanism of which is the basis for effective use of labor resources and further development of the enterprise. The purpose of the article is to study the factors influencing the level of employee motivation and to find the most relevant and effective measures to increase motivation during martial law. The article highlights the peculiarities of the functioning of the staff motivation system of Ukrainian enterprises, investigates the current state of Ukrainians' motivation to work by analyzing the current labor market, and also suggests actual ways to increase staff motivation in the conditions of martial law and the future post-war period. It is the actualization of the existing methods of personnel motivation applied at enterprises that is the way to develop the enterprise and increase its attractiveness in the general labor market of the country. The study of modern conditions of personnel motivation and the search for its most effective current methods is an important field of research, because the personnel of the enterprise is the main factor that carries out economic activity and forms its profit. Classical methods of personnel motivation with an emphasis on material incentives are mainly used at Ukrainian enterprises, but the latest conditions of conducting business activities and personnel management, which have changed due to the full-scale invasion of the Russian Federation in 2022, require the search and/or development of new ways of attracting personnel and increasing their loyalty to the enterprise. In the modern conditions of conducting business in Ukraine, classic and usual methods of motivating personnel may not work or be insufficiently effective, because full-scale military actions on the territory of the country have greatly complicated the activities of all spheres of the economy and entrepreneurship and have had a powerful negative effect on society. Therefore, the study of modern methods and tools for motivating personnel, especially in conditions of uncertainty and crisis, is an urgent need for HR specialists and managers of Ukrainian enterprises.