DIGITAL TECHNOLOGIES IMPLEMENTATION AREAS IN THE HOTEL BUSINESS
Abstract
In the recent years digital technologies have become a necessary element for successful operations in the hotel business. The implementation of digital innovations allows hotels to improve the guest service level, optimize the staff work, increase management efficiency and reduce costs. However for the successful digital technologies implementation it is necessary to take into account their specificities. The article is devoted to topical issues of the digital technologies implementation in the hotel enterprises activities. The purpose of the article is to study the possibilities of introducing modern digital technologies into the hotel enterprises operational activities. The key advantages of digitization and digital services for hotels and their guests have been identified. The technological possibilities of the hotel business digitalization are considered and digital technologies and specific solutions that can be implemented in the hotel enterprises operational activities under modern conditions are characterized, namely: the Internet of Things (IoT), robotics, augmented reality (AR), blockchain, cloud technologies, artificial intelligence (AI) etc. It has been proven that the combination of various digital technologies can create a synergistic effect that will significantly increase the hotel’s competitiveness and the satisfaction of its customers. The study of digital technologies in the hotel business is of great practical value as digitalization allows to improve the guest service level, optimize the hotel management process, increase revenues and business efficiency. As a result the competent implementation of digital innovations helps to increase customer satisfaction and increase the hotel’s competitiveness level on the market. For the successful digital technologies implementation in the hotel business specifics such as adaptation to the guests’ needs, ensuring cyber security, training staff and integrating technology into all aspects of the hotel’s operations must be considered.
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