THE CONCEPT OF ENTERPRISE SOCIAL CAPITAL MANAGEMENT IN A NETWORK ECONOMY
Abstract
In a context where the country has not formed a clear model of the economic system, enterprise management models must be adaptive and flexible, which is possible through the implementation of social capital development at the enterprise, balanced digital transformation, and ensuring institutional efficiency (conducting transparent activities). Otherwise, changes at the enterprise will not be supported by value orientations and will not generate a social effect. The literature analysis has shown that the relationship between social capital management and the development of the network economy, namely through the intensification of digital business transformation, has not been systematically studied. Therefore, the purpose of the study is to develop the concept of enterprise social capital management in the network economy. Management of social capital at an enterprise is a system of principles and methods for developing and implementing management decisions related to the formation of social capital potential and ensuring the conditions for its implementation at the external and internal levels. Based on this judgment, the paper defines the principles and objectives of enterprise social capital management. Social capital realizes itself through the functions it performs at the enterprise. They are grouped into two blocks, where social capital is considered as a management system and as a special functional area of enterprise management. The stages of enterprise social capital management include analysis, planning, controlling and monitoring the implementation of planned decisions. Within these stages, structural and logical actions are defined. The implementation of the social capital management process is carried out through the use of specific tools for its development, which are significantly transformed in the network economy. Thus, groups of social capital development tools have been identified, namely: social, value, innovation, and institutional-oriented. A logical sequence of their implementation at the enterprise has been formed. The issue of concretizing the process of integrating the social capital management system into the general management of an enterprise has been further developed, which will be disclosed in the author's subsequent works.
References
Digital Transformation Is Not About Technology. URL: https://hbr.org/2019/03/digital-transformation-is-not-about-technology (дата звернення: 01.03.2024)
Кроль В.В. Розвиток соціального капіталу як чинник забезпечення конкурентоспроможності підприємств : дис. доктор філософії : спец. 051. Рівне, 2021. 223 с.
Журавльова І.В., Немашкало К.Р., Курбатова О.А. Методичні основи управління соціальним капіталом підприємства. Звіт про науково-дослідну роботу. 2014. 127 с.
Лазебник Л. Технічний прогрес та цифровізація соціального капіталу як драйвер соціально-економічного розвитку країни. Scientific journal “MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS “. URL: https://mdes.khmnu.edu.ua/index.php/mdes/article/download/136/112 (дата звернення: 01.03.2024)
Ковшун Н.Е., Коба Н.В., Коба М.О. Вплив соціального капіталу на функціонування мережевих структур в умовах цифровізації. Вісник НУВГП. Серія «Економічні науки». 2021. Випуск 2(94). С. 87–99.
Єлісєєва Л.В. Вплив інформатизації та цифровізації економіки на трансформацію соціального капіталу. Ефективна економіка. URL: http://www.economy.nayka.com.ua/pdf/11_2019/79.pdf (дата звернення: 01.03.2024)
Дєєва Н.Е., Зінюк М.С. Форми і методи цифрової трансформації корпоративного управління. Оглядова стаття. ECONOMICS: time realities. 2020. № 3(49). С. 79–86.
Шевченко Л.С. Цифрова трансформація бізнесу: сутність, конкурентні переваги і ризики. URL: https://ojs.kname.edu.ua/index.php/area/article/view/2873/2715 (дата звернення: 01.03.2024)
Nahapiet J., Ghoshal S. Social capital, intellectual capital, and the organizational advantage. Academy of Management Review. 1998. No. 23. Pp. 242–250.
Beatriz Ortiz, Mario Javier Donate, Fátima Guadamillas. Social capital as a theoretical approach in Strategic Management. Cuadernos de Gestión. March 2019. URL: https://www.researchgate.net/publication/331712312_Social_capital_as_a_theoretical_approach_in_Strategic_Management (дата звернення: 05.03.2024)
Bellavitis, C., Filatotchev, I. and Souitaris, V. (2017). The Impact of Investment Networks on Venture Capital Firm Performance: a Contingency Framework. British Journal of Management, 28 (1), 102–119.
Gooderham P., Minbaeva D.B., Pedersen T. Governance Mechanisms for the Promotion of Social Capital for Knowledge Transfer in Multinational Corporations. Journal of Management Studies, 48 (2011), pp. 123–150.
Jiang, W., Zhang, H., Nakonieczny, J., & Jamaani, F. (2023). Social capital, financial intelligence, and entrepreneurial financial performance: evidence from the post-pandemic challenges. Venture Capital. An International Journal of Entrepreneurial Finance. DOI: https://doi.org/10.1080/13691066.2023.2238901
Бланк І.О., Ситник Г.В., Андрієць В.С. Управління фінансами підприємств: підручник. 2 видання. Київ : КНТЕУ, 2018. 800 с.
Курносенко А.О., Ситник Г.В. Оцінка стану та ефективності соціального капіталу підприємств України. БізнесІнформ. 2023. № 9. С. 174–85.
Краковецький О. Новий простір: як бізнесу підготуватись до ери штучного інтелекту. URL: https://mind.ua/openmind/20214722-novij-prostir-yak-biznesu-pidgotuvatis-do-eri-shtuchnogo-intelektu
Digital Transformation Is Not About Technology. Available at: https://hbr.org/2019/03/digital-transformation-is-not-about-technology (accessed: 01.03.2024)
Krol V.V. (2021). Rozvytok sotsialnoho kapitalu yak chynnyk zabezpechennia konkurentospromozhnosti pidpryiemstv : dys. doktor filosofii : spets. 051 [Development of social capital as a factor in ensuring the competitiveness of enterprises]. Rivne, 223 p.
Zhuravlova I.V., Nemashkalo K.R., Kurbatova O.A. (2014). Metodychni osnovy upravlinnia sotsialnym kapitalom pidpryiemstva [Methodological foundations of social capital management of the enterprise]. Zvit pro naukovo-doslidnu robotu. 127 p.
Lazebnyk L. Tekhnichnyi prohres ta tsyfrovizatsiia sotsialnoho kapitalu yak draiver sotsialno-ekonomichnoho rozvytku krainy [Technical progress and digitalization of social capital as a driver of socio-economic development of the country]. Scientific journal “MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS“. Available at: https://mdes.khmnu.edu.ua/index.php/mdes/article/download/136/112 (accessed: 01.03.2024)
Kovshun N.E., Koba N.V., Koba M.O. (2021). Vplyv sotsialnoho kapitalu na funktsionuvannia merezhevykh struktur v umovakh tsyfrovizatsii [The influence of social capital on the functioning of network structures in conditions of digitalization]. Visnyk NUVHP. Seriia «Ekonomichni nauky», no. 2(94), pp. 87–99.
Ielisieieva L.V. Vplyv informatyzatsii ta tsyfrovizatsii ekonomiky na transformatsiiu sotsialnoho kapitalu [The impact of informatization and digitalization of the economy on the transformation of social capital]. Efektyvna ekonomika. Available at: http://www.economy.nayka.com.ua/pdf/11_2019/79.pdf (accessed: 01.03.2024)
Dieieva N.E., Ziniuk M.S. (2020). Formy i metody tsyfrovoi transformatsii korporatyvnoho upravlinnia. Ohliadova stattia [Forms and methods of digital transformation of corporate management]. ECONOMICS: time realities, no. 3(49), pp. 79–86.
Shevchenko L.S. Tsyfrova transformatsiia biznesu: sutnist, konkurentni perevahy i ryzyky [Digital transformation of business: essence, competitive advantages and risks]. Available at: https://ojs.kname.edu.ua/index.php/area/article/view/2873/2715 (accessed: 01.03.2024)
Nahapiet J., Ghoshal S. (1998). Social capital, intellectual capital, and the organizational advantage. Academy of Management Review, no. 23, pp. 242–250.
Beatriz Ortiz, Mario Javier Donate, Fátima Guadamillas. Social capital as a theoretical approach in Strategic Management. Cuadernos de Gestión. March 2019. Available at: https://www.researchgate.net/publication/331712312_Social_capital_as_a_theoretical_approach_in_Strategic_Management (accessed: 05.03.2024)
Bellavitis, C., Filatotchev, I. and Souitaris, V. (2017). The Impact of Investment Networks on Venture Capital Firm Performance: a Contingency Framework. British Journal of Management, no. 28 (1), pp. 102–119.
Gooderham P., Minbaeva D.B., Pedersen T. (2011). Governance Mechanisms for the Promotion of Social Capital for Knowledge Transfer in Multinational Corporations. Journal of Management Studies, no. 48, pp. 123–150.
Jiang, W., Zhang, H., Nakonieczny, J., & Jamaani, F. (2023). Social capital, financial intelligence, and entrepreneurial financial performance: evidence from the post-pandemic challenges. Venture Capital. An International Journal of Entrepreneurial Finance. DOI: https://doi.org/10.1080/13691066.2023.2238901
Blank I.O., Sytnyk H.V., Andriiets V.S. (2018). Upravlinnia finansamy pidpryiemstv: pidruchnyk. 2 vydannia [Financial management of enterprises: a textbook]. Kyiv : KNTEU, 800 p.
Kurnosenko A.O., Sytnyk H.V. (2023). Otsinka stanu ta efektyvnosti sotsialnoho kapitalu pidpryiemstv Ukrainy [Assessment of the state and effectiveness of the social capital of Ukrainian enterprises]. BiznesInform, no. 9, pp. 174–85.
Krakovetskyi O. Novyi prostir: yak biznesu pidhotuvatys do ery shtuchnoho intelektu [New space: how businesses can prepare for the era of artificial intelligence]. Available at: https://mind.ua/openmind/20214722-novij-prostir-yak-biznesu-pidgotuvatis-do-eri-shtuchnogo-intelektu
This work is licensed under a Creative Commons Attribution 4.0 International License.
