CHARACTERISTICS OF FORMATION OF STRATEGY OF DEVELOPMENT OF ENTERPRISES OF ALTERNATIVE ENERGY

Abstract

The relevance of the topic of the article is determined by the fact that today in Ukraine, as in the whole world, are acquiring positive dynamics of development and need urgent resolution of economic issues regarding the further development of alternative energy. The work defines the characteristics of forming a strategy for the development of alternative energy enterprises. It was noted that the legislation on renewable energy in Ukraine remained at pre-war levels: the main source of incentive is tax incentives, and the incentive is aimed only at global investors. It was noted that the hierarchical approach to the formation of development strategies is one of the most correct, as it reflects the levels of management of the company and the way its interaction with the external environment. From these positions, the process of forming a strategy for the development of the enterprise is considered as a consistent operationalization of the general, business (business strategy) and a set of functional substrategies. It was noted that time changes, such as digitization, globalization, the priority of innovation and creativity, etc., changed the concept of business development and created new strategic options. Determined features of modern enterprise development strategies. It considered the stages that are recommended for choosing a strategy for the development of alternative energy enterprises on the basis of the analysis of potential strategic alternatives. It was estimated that the peculiarities of the formation of the strategy for the development of alternative energy enterprises are determined by the problems of timely adaptation of economic entities to changing conditions, which entails their successful functioning in the energy resources market. The reasons for this are certain calculations in the priorities and prospects of the development of the energy industry of the state, its dependence on external factors. One of the main problems in the formulation of the strategy for the development of alternative energy enterprises is the choice of the way of development of the entity, which is associated with the lack of clear definitions and characteristics of strategic alternatives in solving a particular problem. When developing a development strategy, it is necessary to pay attention to the fact that the strategy meets the requirements imposed on it.