THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON THE DEVELOPMENT OF MULTINATIONAL MARKETS OF EDUCATIONAL SERVICES

Abstract

The scientific article is devoted to the question of the features and significance of the influence of artificial intelligence on the development of international markets of educational services and the processes preceding the development of international markets of educational services in view of the use of artificial intelligence in Ukraine and the countries of the European Union. Legislative acts adopted to regulate processes related to artificial intelligence are analyzed, the data that analysts calculate in the context of the impact of artificial intelligence on the budgets of countries is determined, it is shown that statisticians calculate professions that may disappear due to the development of artificial intelligence, and it is given software that quickly enough fills the niche of providing any services, in particular educational services in international markets. It is argued that the above-mentioned issue is developing rapidly, and therefore only acquires its relevance over time and needs research. The conceptual and categorical apparatus in the fields of artificial intelligence and international markets of educational services is given, in particular, the concept of "artificial intelligence" is defined, the features of the international market of educational services are defined, features and examples of programs that are currently available for use as artificial intelligence, as well as negative and positive ones are given signs of the impact of artificial intelligence on international markets of educational services. Artificial intelligence is defined as software consisting of algorithms for actions: data analysis, decision-making, the ability to use the experience of previous actions and improve one's own efficiency as a result of data analysis to achieve a given task. The practical experience of Ukraine in the influence of artificial intelligence on the development of international markets of educational services is analyzed. The shortcomings of the influence of artificial intelligence on the development of international markets of educational services are highlighted and methods of their elimination are proposed. It is concluded that state strategic planning is necessary, which will promote the need to increase the volume of reception of foreign citizens compared to previous years, expand the network of foreign and domestic partners, conclude agreements on the organization of training of foreigners with domestic subjects of entrepreneurial activity, as well as update work on informing foreign applicants about the advantages of Ukrainian education.