MODERN PROBLEMS AND PERSPECTIVES OF ENTERPRISES` ASSETS MANAGEMENT

Abstract

The importance of effective asset management of enterprises in conditions of economic recovery becomes critical for their sustainable development and competitiveness. The economic recovery conditions create a number of challenges and opportunities for enterprises. In this context, asset management is defined as a strategic approach to optimizing the use of resources in order to achieve maximum efficiency and value for the enterprise. International experience points to the importance of a global approach to asset management in recovery. A key element is careful planning and strategic decision-making regarding asset allocation. When considering positive foreign experiences, enterprises can take into account international standards and best practices in the field of asset management. The development of domestic enterprises in the conditions of recovery of the country's economy should be based on a thorough understanding of existing approaches, methods and tools of asset management, their advantages and disadvantages, and prospects for improvement. The purpose of the study is to generalize existing approaches to asset management at enterprises, highlight their advantages and disadvantages, and prospects for improvement. Asset management in the context of economic recovery is defined as a complex process that requires a deep understanding of economic processes. Domestic and foreign experience can serve as valuable sources for improving approaches to asset management in conditions of economic recovery. Proper consideration of these aspects will allow enterprises not only to survive in conditions of instability, but also to become leaders in their fields. Enterprises manage current and non-current assets. Enterprises manage current and non-current assets. Until 2022, Ukrainian enterprises had all the positive prerequisites for increasing the volume of assets, but the conditions of military aggression complicated the issue of the gradual development of modern Ukrainian enterprises. The structure of non-current and current assets differs significantly depending on the sphere of business, therefore, when forming an approach to asset management, first of all, attention should be paid to the analysis of the dynamics and structure of assets of enterprises of the chosen sphere of business. Research and comparison of the dynamics and structure of assets with competing enterprises provides an opportunity for the enterprise to find sources and reserves for improving the efficiency of asset management. Forming a conceptual approach to enterprise asset management, a comprehensive approach should be taken, taking into account the types and components of assets, their dynamics and place in the structure. Only a comprehensive approach to asset management will enable the enterprise to find opportunities to improve the efficiency of asset management and the overall efficiency of its activities.