USE OF OUTSOURCING IN ENTERPRISE ACTIVITIES

Abstract

The article examines the role of outsourcing in the modern business environment and its impact on the efficiency of enterprises. The key benefits and possible risks associated with the use of outsourcing strategies are analyzed, considering various aspects, from financial and operational to managerial and strategic. Special attention is paid to the issues of choosing a reliable outsourcing partner, managing relations with outsourcers and integrating outsourcing processes into the overall structure of the enterprise. Examples of specific companies demonstrate how outsourcing can help optimize costs, improve service quality, and focus on core competencies. It was determined that in the context of globalization and technological progress, outsourcing plays an important role in shaping the future business landscape. It is noted that the successful use of outsourcing requires the selection of quality service providers and effective management of external relations. Businesses that implement strategic outsourcing do so for a variety of reasons, including access to knowledge, focus on core competencies, cost savings, global distribution, and attracting skilled workers. The effective use of outsourcing can have a positive impact on the profitability, safety and social aspects of a business. It is outlined that a strategic approach to outsourcing can provide companies with competitive advantages, providing not only cost reduction, but also innovative development. Opting for outsourcing can therefore improve a company's financial performance, providing lower costs and increased profitability. At the same time, security-related objectives focus on data protection and physical security within the organization. Social objectives include staff development, creating attractive working conditions and ensuring inclusiveness. Outsourcing has been found to provide companies with the flexibility needed to adapt to changes in the market and foster innovation.