ANALYSIS OF FACTORS OF COMPETITIVENESS OF CONSTRUCTION ENTERPRISES OF UKRAINE

Abstract

The article notes that compared to other branches of industry, construction has its own peculiarities, which are determined by the peculiarities of the organization of the construction process. Work on the construction site can be successfully organized only if timely and thorough organizational and technical preparation for construction. The analysis and influence of factors that affect the competitiveness of construction enterprises are investigated. The analysis of factors of features of the construction industry is carried out. The influence of the external and internal environment on the competitiveness of the enterprise is substantiated. The main factors that determine the competitiveness of the enterprise are considered. The analysis showed that the successful management of construction companies contributes to the growth of factors that affect the quality, price and promotion of sales. Accordingly, more and more attention is paid to the issue of increasing the competitiveness of construction enterprises, which requires constant adaptation to the conditions in the housing market. In the course of the study, it was verified that the occurrence of losses is related to the continuous change of factors of the external and internal environment, which must be evaluated when determining the main parameters and efficiency of the enterprises of various organizational and economic complexes. The most important factors of strengthening the competitive struggle of the construction industry are: complexity of products; high requirements for product quality and terms of delivery to customers; individual requirements for products arose, requiring a transition to individual production with a complex of organizational and technical measures and a restructuring system. Usually, construction enterprises independently formulate their goals and objectives, develop development strategies and tactics, look for the necessary financial resources, form working groups, learn about funds and construction objects, solve many organizational problems related to the creation of construction objects in relation to the structure management of the organization.