INNOVATIVE METHODS OF MOTIVATION AT A MODERN TRADE ENTERPRISE

Abstract

The study of innovative methods of motivation in modern trade enterprises is a very relevant and strategically important task in the conditions of a rapidly changing business environment. The modern market demands from companies not only effective sales strategies, but also improved methods of management and stimulation of their own personnel. Innovative approaches to motivation at trade enterprises are determined by the need to adapt to the growing demands of employees and modern market realities. The article reveals the potential of innovative methods of motivation, which help not only to increase productivity, but also to improve employee satisfaction with their professional activities. Gamification, which is an important element in creating an engaging work environment, has been explored. The use of electronic systems for thanking and recognizing employees was analyzed, which turned out to be an effective tool for maintaining corporate culture and creating a positive work environment. An innovative system of learning and development through online courses and trainings, which is necessary for the development of skills and advanced training of employees, has been analyzed. The use of flexible work schedules and the possibility of remote work, which give employees more control over their working hours, promoting a balance between professional and personal life, have been studied. The formation of team goals and projects, which stimulates joint work and mutual assistance between employees, was studied. The use of innovative systems of bonuses and premiums, as well as instant rewards for achieving results, is justified, which is an effective incentive for high work achievements and active participation in company initiatives. It has been proven that innovative methods of motivation have turned out to be an important tool in the modern management of trade enterprises. They not only stimulate employees to achieve high results, but also create a corporate culture aimed at continuous development and satisfaction from the work process. Implementing these innovative approaches is a necessity for businesses seeking to remain competitive and attract and retain highly skilled workers in today's dynamic business environment.