GREEN CORPORATE CULTURE FORMATION OF STEEL INDUSTRY ENTERPRISES IN THE CONTEXT OF SMARTIZATION AND DECARBONIZATION OF PRODUCTION
Abstract
The article reveals the features of green corporate culture formation of steel industry enterprises in the context of smartization and decarbonization of production. The Ukrainian metallurgical industry faced the greatest challenges in the entire history of independent Ukraine, because it is suffering from a full-scale invasion of the russian federation, the loss of Metinvest group Mariupol’s enterprises of the, it needs eco-modernization, "greening" of production and "green" culture, finding investments for decarbonization, increasing competitiveness on on an innovative basis. In the process of conducting the research, an interdisciplinary and systematic approach, an analysis method, and an abstract-logical method were used. The main results of the study are: the theoretical aspects of the digital economy, the Internet of Things, eco-modernization and "green" corporate culture are highlighted; the trends of smartization and decarbonization of metallurgical enterprises are shown; needs of metallurgical industry in eco-modernization, "greening" of production and formation of "green" culture are highlighted. International experience shows that the relationship between "green" human resource management and environmental efficiency is positive through the implementation of "green" innovations and "green" culture as a new approach to increasing environmental efficiency. It is important to build an innovative personnel management system and a "green" corporate culture, which affects the improvement of the environmental efficiency of the enterprise. However, Ukrainian enterprises may face significant problems when implementing a smart green corporate culture based on the non-acceptance of digital and "green" values by the staff and the insufficient number of middle managers with conscious environmental and socially responsible thinking. Smartization and decarbonization of steel production requires new approaches to the formation of corporate culture through the combination of "corporate culture-digital culture-green culture". The proposed recommendations can be used in the improvement of strategic directions and management of corporate culture of steel enterprises in the conditions of smartization and decarbonization of production.
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