INNOVATIVE ECOSYSTEM FORMATION OF DOMESTIC RETAIL SPHERE
Abstract
The article is devoted to the innovative development peculiarities and digital technologies implementation in the retail sphere. The authors determine such category as “innovative ecosystem” and its typical actors. They are research institutions, incubators and accelerators, angel investors, venture capitalists, private equity firms, government, friends and family, civil society organizations, development agencies, professionals, start-ups and enterprises, market facilitators and intermediaries, private companies. Innovative ecosystem formation of domestic retail sphere is presented at the example of LTD “Intertop Ukraine”. The changes main directions in the retail sphere and the necessity of their activization because of COVID-19 are characterized. They are business model evolution, company philosophy and goal, rethinking the cost of doing business, the client's choice is considered under a "microscope". The article deals with the technological changes which have taken place in LTD “Intertop Ukraine” last year. There are presented new products in the article. They are planned to implement in order to improve the quality of customer service and to maintain a competitive position in the market. The main “Intertop+” system smart-modules are characterized. They are “Intertop+” fitting room, “Intertop+” personal digital assistant, “Intertop+” information post, “Intertop+” shelf, “Intertop+” POS, “Intertop+” media station, “Intertop+” anti-theft system. Using the method of multicriterial analysis there was distinguished which company it is more expedient to cooperate LTD “Intertop Ukraine” with to custom technological products. We evaluate four alternative companies (Hewlett Packard, Intel, RDN, Arm) according to the criteria: number of implemented projects, the number of implemented chips is in the field of retail, the breadth of the portfolio of services and functionality of the manufacturer for the production of chips, cost of services, number of victories in professional projects and place in the world ranking of companies for the production and implementation of chips.
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