REGIONAL COMPETITIVENESS UNDER THE CONDITIONS OF MARITAL STATE

Abstract

The article is devoted to the study of the competitiveness of Ukrainian regions in the conditions of war. The methodology of this study is based on the analysis of materials published in scientific periodicals, Ukrainian and foreign scientific literature. The purpose of the scientific work is to investigate the theoretical foundations of the concept of regional competitiveness, to outline the features of the region's competitiveness in the conditions of war, and to substantiate practical recommendations for its improvement. Since the problem of forming the competitiveness of the region in the conditions of martial law is quite complex, it requires further in-depth research. The article summarizes the main approaches of scientists to the interpretation of such economic categories as "region" and "competitiveness", defines the role of regions in competitive relations. Manifestations of competitiveness at the regional level, interdependence of competitiveness at different levels are studied. The key elements of the competitiveness of the region's economy are considered. The competitiveness of the region is a generalized complex indicator that characterizes the level of social and economic development of the region. It has been established that the competitiveness of the region is a complex phenomenon and precisely because of this it is difficult not only to direct regulation, but also to formalization. It has been proven that understanding the nature of competitiveness and its relationship with regional development allows for effective strategic decision-making and the formation of regional development programs. An important feature of the formation of regional competitiveness in the conditions of martial law is that all markets (labor, resources, capital) are currently undergoing a transformation process. Accordingly, marketing in the conditions of martial law became much more difficult. The main problems that directly affect the social, economic, financial, investment stability of the regions and the socio-economic security of Ukraine in the conditions of the war period are considered.