STRATEGIC ASPECTS OF THE PROCESS OF PERSONNEL MANAGEMENT DEVELOPMENT UNDER MARTIAL LAW AND THEIR IMPACT ON THE STATE OF PERSONNEL POTENTIAL OF THE ENTERPRISE

Abstract

The article explores the problems of strategic personnel management development in times of war. The future development of the institution depends on the professionalism of the team and its ability to overcome the consequences of an unpredictable external environment and resistance to changes that come into the organization, regardless of the leadership's intentions. It is noted that strengthening the human resource potential is a key issue for modern organizations. The main tasks in the field of personnel management have been formulated, which should be performed to support enterprises and the country during times of war. Relevant components of human resource potential have been identified, taking into account the current conditions of wartime. It is emphasized that it is advisable to review the personnel policy with a focus on personnel retention and maintenance, as well as maintaining employee productivity and ensuring safety. It is noted that the issue of preserving and retaining competent employees should be a priority for organizations in the current situation. In the context of these circumstances, personnel management requires enterprise leadership to adapt to extraordinary conditions and employ specific strategies. The authors have outlined key directions to work on, including employee safety, communication and information security, psychological support, and teamwork, as well as interaction with government authorities and military agencies. It is pointed out that among the new methods of motivating employees in times of war, in addition to well-known ones, mutual assistance and support can be included, expressed in joint volunteer projects and fundraising for mobilized employees and their families. An algorithm for selecting priority strategic directions for personnel management development in times of war is proposed, which can serve as a starting point for developing a specific personnel management strategy in any organization. The article highlights the need for transformational processes in personnel management in the context of post-war reconstruction.