STRATEGIC MANAGEMENT OF TOURISM REGION DEVELOPMENT BASED ON SUSTAINABLE DEVELOPMENT
Abstract
The article is devoted to topical issues of strategic management of the tourism industry of Ukraine on the basis of sustainable development. The issues of strategic management of the tourist region development are updated both at the national and local levels. The sustainable development of the tourist region is considered by scientists in two aspects: as a subspecies of the socio-economic system; as an independent type of territorial systems. Systematization and analysis of foreign and domestic scientists achievements allowed us to propose an approach to understanding the sustainable development of tourist regions as an independent type of territorial systems aimed at implementing environmental and socio-economic activities in a particular territory. The conceptual foundations of strategic management of tourist regions are contradictory, the methodology of strategic analysis of these regions is not sufficiently developed, the specific features of tourist regions are not fully taken into account when forming long-term programs for their socio-economic development. Development in certain territories in practice. Therefore, the urgent priority task is to develop theoretical and methodological foundations for the formation of a strategy for the sustainable development of the tourist region, based on the specific features of their functioning. Based on the results of the study, the "strategic set" of a tourist region is a kind of list of the most effective ways to achieve goals at this stage of tourism development in the region. As a result of the study, the factors hindering the sustainable development of tourism in the Azov region were analyzed and summarized. A functional and logical model of strategic management of the development of a tourist region based on the principles of sustainable development is proposed, which is based on a multi-criteria approach, the advantage of which is its flexibility, which does not allow you to close on this or that factor, as well as leaves the possibility of introducing new parameters into the system of considered indicators.
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