MODERN DIGITAL TOOL FOR INSTITUTIONS OF HIGHER EDUCATION IN THE CONDITIONS OF DEVELOPMENT EDTECH
Abstract
The article is dedicated to the current issues in the development of digital tools for higher education institutions in the context of EdTech advancement. Today, digitalization of education and science stands as a top priority in the effective development of a digital society in Ukraine. This matter remains particularly relevant in Ukraine due to the military actions taking place in the country. As a result, most educational institutions, including higher education establishments, continue to utilize remote learning and implement modern innovative digital solutions in education. Distance education has experienced significant growth in recent years, accelerating the development of the EdTech sector both globally and in Ukraine. Digital technologies in education represent not only tools for further development but also new opportunities to support communication, collaboration, creativity, and innovation. Based on research conducted on existing digital tools for higher education institutions, a modern digital tool for higher education in the context of digital education transformation has been proposed and justified. This digital tool, a web platform and mobile application named «StudDiary», serves as an electronic diary for students of higher education. The concept of this IT product is presented using the Lean Canvas model, and a prototype of the IT product has been developed. The target audience has been defined (the profile of potential users has been created), the user problem that the proposed IT product will solve has been investigated, the competitive environment has been examined, and the uniqueness and value of this IT product for users have been determined. Additionally, the functionality of the IT product has been outlined, and the business model, promotion methods, and the use of digital marketing tools, marketing, and analytical metrics have been justified. This IT product represents a modern digital tool for higher education institutions. It simplifies administrative work by automating certain processes and enhances the convenience of learning for higher education students by consolidating educational information in one place. It enables students to effectively manage their time, communicate with instructors, and track their progress. Moreover, it improves the provision of educational services by higher education institutions in the context of digital education transformation.
References
Пермінова С.О. Створення EdTech стартапів як фактор розвитку онлайн-освіти. Електронне фахове видання з економіки «Ефективна економіка». 2021. №3. URL: http://www.economy.nayka.com.ua/pdf/3_2021/84.pdf (дата звернення 02.09.2023).
Козлова І. М., Н. О. Баталічева. Сучасні тенденції розвитку EDTECH компаній та їх вплив на формування маркетингової стратегії у сфері освітніх технологій. Наукові праці МАУП. Економічні науки. 2023. Вип. 2 (69). С. 47-53.
Рибчук А. В.,. Журба І. Є., Процишин О. Р. Цифрова трансформація глобального освітнього середовища. Вісник Хмельницького національного університету. Економічні науки. 2022. № 1. С. 262-268.
Цифрова адженда України URL: https://ucci.org.ua/uploads/files/58e78ee3c3922.pdf (дата звернення: 02.09.2023).
Україна 2030Е – країна з розвинутою цифровою економікою. URL: https://strategy.uifuture.org/kraina-z-rozvinutoyu-cifrovoyu-ekonomikoyu.html#6-2-5 (дата звернення: 02.09.2023).
Проєкт Концепції цифрової трансформації освіти і науки на період до 2026 року. URL: https://mon.gov.ua/ua/news/koncepciya-cifrovoyi-transformaciyi-osviti-i-nauki-mon-zaproshuye-do-gromadskogo-obgovorennya (дата звернення: 03.09.2023).
ІТ-компанія Genesis // Genesis. URL: https://www.gen.tech/ (дата звернення: 05.09.2023).
Moodle - Open-source learning platform // Moodle.org. URL: https://moodle.org/?lang=uk (дата звернення: 10.09.2023).
Електронний журнал ХНУРЕ або «щоденник» для студентів // Інформаційний портал про ХНУРЕ. URL: https://uk.nure.info/blog/201-elektronnyj-zhurnal-xnure-abo-schodennyk-dlya-studentiv.html (дата звернення: 11.09.2023).
E-school // e-school. URL: https://e-schools.info/ (дата звернення: 11.09.2023 ).
Міністерство освіти і науки України - МОН розпочало підключення шкіл до безкоштовного сервісу електронних журналів та щоденників // Міністерство освіти і науки України. URL: https://mon.gov.ua/ua/news/mon-rozpochalo-pidklyuchennya-shkil-do-bezkoshtovnogo-servisu-elektronnih-zhurnaliv-ta-shodennikiv (дата звернення: 13.09.2023).
Smart School – Система автоматизації навчального процесу // Smart-School. URL: https://smart-school.com.ua/ (дата звернення: 14.09.2023).
Єдина Школа. URL: https://eschool-ua.com (дата звернення: 14.09.2023).
Perminova S. O. (2021) Stvorennia EdTech startapiv yak faktor rozvytku onlain-osvity [Creating EdTech startups as a factor in the development of online education]. Elektronne fakhove vydannia z ekonomiky «Efektyvna ekonomika»- Electronic professional publication in economics "Effective Economy", no. 3. Available at: http://www.economy.nayka.com.ua/pdf/3_2021/84.pdf (accessed September 02, 2023)
Kozlova I. M. and Batalicheva N. O. (2023) Suchasni tendentsii rozvytku EDTECH kompanii ta yikh vplyv na formuvannia marketynhovoi stratehii u sferi osvitnikh tekhnolohii [Modern trends in the development of EDTECH companies and their impact on the formation of a marketing strategy in the field of educational technologies]. Naukovi pratsi MAUP. Ekonomichni nauky - Scientific works of IAPM. Economic sciences, vol. 2 (69), pp. 47-53.
A. V. Rybchuk, I. Ye. Zhurba and O. R. Protsyshyn. (2022) Tsyfrova transformatsiia hlobalnoho osvitnoho seredovyshcha [Digital transformation of the global education environment]. Visnyk Khmelnytskoho natsionalnoho universytetu. Ekonomichni nauky - Bulletin of Khmelnytsky National University. Economic Sciences, no. 1, pp. 262-268.
Tsyfrova adzhenda Ukrainy [Digital Agenda of Ukraine]. Available at: https://ucci.org.ua/uploads/files/58e78ee3c3922.pdf (accessed September 02, 2023).
Ukraina 2030E – kraina z rozvynutoiu tsyfrovoiu ekonomikoiu [Ukraine 2030E is a country with a developed digital economy]. Available at: https://strategy.uifuture.org/kraina-z-rozvinutoyu-cifrovoyu-konomikoyu.html#6-2-5 (accessed September 02, 2023).
Proiekt Kontseptsii tsyfrovoi transformatsii osvity i nauky na period do 2026 roku [Draft Concept of Digital Transformation of Education and Science for the period up to 2026]. Available at: https://mon.gov.ua/ua/news/koncepciya-cifrovoyi-transformaciyi-osviti-i-nauki-mon-zaproshuye-do-gromadskogo-obgovorennya (accessed September 03, 2023).
IT-kompaniia Genesis. Genesis [IT company Genesis. Genesis]. Available at: https://www.gen.tech/ (accessed September 05, 2023).
Moodle - Open-source learning platform. Moodle.org. Available at: https://moodle.org/?lang=uk (accessed September 10, 2023).
Elektronnyi zhurnal KhNURE abo «shchodennyk» dlia studentiv. Informatsiinyi portal pro KhNURE [Electronic journal of NURE or "diary" for students. Information portal about NURE]. Available at: https://uk.nure.info/blog/201-elektronnyj-zhurnal-xnure-abo-schodennyk-dlya-studentiv.html (accessed September 11, 2023).
E-school. e-school. Available at: https://e-schools.info/ (accessed September 11, 2023).
Ministerstvo osvity i nauky Ukrainy - MON rozpochalo pidkliuchennia shkil do bezkoshtovnoho servisu elektronnykh zhurnaliv ta shchodennykiv. Ministerstvo osvity i nauky Ukrainy [Ministry of Education and Science of Ukraine - The Ministry of Education and Science has started connecting schools to a free service of electronic journals and diaries. Ministry of Education and Science of Ukraine]. Available at: https://mon.gov.ua/ua/news/mon-rozpochalo-pidklyuchennya-shkil-do-bezkoshtovnogo-servisu-elektronnih-zhurnaliv-ta-shodennikiv (accessed September 14, 2023).
Smart School – Systema avtomatyzatsii navchalnoho protsesu. Smart-School [Smart School - System of automation of the educational process. Smart-School]. Available at: https://smart-school.com.ua/ (accessed September 14, 2023).
Yedyna Shkola. [The One School]. Available at: https://eschool-ua.com (accessed September 14, 2023).
This work is licensed under a Creative Commons Attribution 4.0 International License.
