INVESTING IN HUMAN CAPITAL DURING THE WAR PERIOD
Abstract
A key factor in modern economic growth is investment in people and in the development of human capital, as evidenced by the experience of many countries. Investments in human capital create conditions for sustainable economic growth, constant adaptation of the socio-economic structure to new areas of scientific and technological progress. In addition, investment in people creates demand in many related sectors, causing a significant multiplier effect. For a long time, the field of investing in human capital has also been actively developing in Ukraine. However, the full-scale invasion of the Russian Federation temporarily changed the priorities for directing financial resources. The article defines the trends of recent years regarding investing in human capital in Ukraine and the world. The essence of the human capital category is established, and its role in ensuring economic and technological growth is defined. It is illustrated in what form investments in human capital can be made: intangible, tangible, embodied and not embodied in people. The priorities of companies in the management of human capital in the first months of the war, namely workload management and employee support, have been determined. The experience of investing in human capital of the company Eldorado.ua was analyzed and it was determined how the direction of investment financing changed during the war. The role of investment in human capital is determined from the position of the head of the Joint Representative Body of the employers' side at the national level. The Recovery Plan of Ukraine and the place of the human capital development index during its implementation are analyzed. Social responsibility as one of the key areas of investment of financial resources was studied, the influence of external and internal factors on its structure was analyzed. The role of social investments in choosing a place of work for a qualified employee in conditions of shortage in the labor market is determined. The intensification of work on the development of state programs to promote the development of professional practice-oriented education is emphasized.
References
Dile J. Investing in Human Capital: The Key to Driving Business Success. Linked in. 2023. URL: https://www.linkedin.com/pulse/investing-human-capital-key-driving-business-success-justin-dile (дата звернення 20.09.2023).
Kenton W. Human Capital Definition: Types, Examples and Relationship to the Economy. Investopedia. 2023. URL: https://www.investopedia.com/terms/h/humancapital.asp#:~:text=Human%20capital%20allows%20an%20economy,which%20contribute%20to%20economic%20growth. (дата звернення 20.09.2023).
Шевченко Д. Інвестиції в людський капітал як фактор підвищення конкурентних переваг економіки. Інноваційна економіка. 2021. № 5¬6. С. 51.
81% компаній допомагає працівникам в Україні та за кордоном – нове опитування «Делойт» в Україні та Американської торговельної палати в Україні. deloitte. 2022. URL: https://www2.deloitte.com/ua/ uk/pages/press-room/press-release/2022/acc-deloitte-survey.html (дата звернення 20.09.2023).
Галкін А. Вклад у людський капітал – найвигідніша інвестиція. CEO Eldorado.ua про самоосвіту, лідерство та підтримку працівників. Журнал Forbes Україна. 2023. URL: https://forbes.ua/leadership/vklad-u-lyudskiy-kapital-nayvigidnisha-investitsiya-seo-eldoradoua-pro-samoosvitu-liderstvo-ta-pidtrimku-pratsivnikiv-24042023-13086 (дата звернення 20.09.2023).
Олійник Д. Коли в світі звучить «Слава Україні!» - це про людський капітал. Федерація роботодавців України. 2022. URL: https://fru.ua/ua/media-center/blog/oliinyk/golova-radi-fru-dmitro-olijnik-forum-lyudskij-kapital-bezpeka-vidnovlennya-evrointegratsiya (дата звернення 20.09.2023).
Соколенко А. Що таке соціальний менеджмент та як він може допомогти Україні у відновленні після війни? Економічна правда. 2023. URL: https://www.epravda.com.ua/columns/2023/05/10/699977/ (дата звернення 20.09.2023).
Статівка Н. Соціальні інвестиції у людський капітал як ресурсна основа менеджменту корпоративної соціальної відповідальності. Журнал «Наукові інновації та передові технології». №3(17). 2023. URL: http://perspectives.pp.ua/index.php/nauka/article/view/3974/3996 (дата звернення 22.09.2023).
Dile, J. (2023), Investing in Human Capital: The Key to Driving Business Success, Linked in. Аvailable at: https://www.linkedin.com/pulse/investing-human-capital-key-driving-business-success-justin-dile (Accessed 20 Sept. 2023).
Kenton, W. (2023), Human Capital Definition: Types, Examples and Relationship to the Economy, Investopedia, Аvailable at: https://www.investopedia.com/terms/h/humancapital.asp#:~:text=Human%20capital%20allows%20an%20economy,which%20contribute%20to%20economic%20growth. (Accessed 20 Sept. 2023).
Shevchenko, D. (2021), Investytsiyi v lyudsʹkyy kapital yak faktor
pidvyshchennya konkurentnykh perevah ekonomiky [Investments in human capital as a factor in increasing the competitive advantages of the economy]. Innovatsijna ekonomika - Innovative economy, vol. 5¬6, pp. 51.
deloitte (2022), 81% kompaniy dopomahaye pratsivnykam v Ukrayini ta za
kordonom – nove opytuvannya «Deloyt» v Ukrayini ta Amerykansʹkoyi torhovelʹnoyi palaty v Ukrayini [81% of companies help employees in Ukraine and abroad - a new survey by «Deloitte» in Ukraine and the American Chamber of Commerce in Ukraine]. Deloitte, Аvailable at: https://www2.deloitte.com/ua/ uk/pages/press-room/press-release/2022/acc-deloitte-survey.html (Accessed 20 Sept. 2023).
Halkin, A. (2023), Vklad u lyudsʹkyy kapital – nayvyhidnisha investytsiya.
CEO Eldorado.ua pro samoosvitu, liderstvo ta pidtrymku pratsivnykiv [Investment in human capital is the most profitable investment. CEO Eldorado.ua about self-education, leadership and support of employees]. Zhurnal Forbes Ukraina - Forbes Ukraine magazine. available at: https://forbes.ua/leadership/vklad-u-lyudskiy-kapital-nayvigidnisha-investitsiya-seo-eldoradoua-pro-samoosvitu-liderstvo-ta-pidtrimku-pratsivnikiv-24042023-13086 (Accessed 20 Sept. 2023).
Olijnyk, D. (2022), Koly v sviti zvuchytʹ «Slava Ukrayini!» - tse pro lyudsʹkyy
Capital [When the world sounds «Glory to Ukraine!» - it's about human capital]. Federatsiia robotodavtsiv Ukrainy - Federation of Employers of Ukraine, available at: https://fru.ua/ua/media-center/blog/oliinyk/golova-radi-fru-dmitro-olijnik-forum-lyudskij-kapital-bezpeka-vidnovlennya-evrointegratsiya (Accessed 20 Sept. 2023).
Sokolenko, A. (2023), Shcho take sotsialʹnyy menedzhment ta yak vin mozhe
dopomohty Ukrayini u vidnovlenni pislya viyny? [What is social management and how can it help Ukraine in recovery after the war?]. Ekonomichna pravda - Economic truth, Аvailable at: https://www.epravda.com.ua/columns/2023/05/10/699977/ (Accessed 20 Sept. 2023).
Stativka, N. (2023), Sotsialʹni investytsiyi u lyudsʹkyy kapital yak resursna
osnova menedzhmentu korporatyvnoyi sotsialʹnoyi vidpovidalʹnosti [Social investments in human capital as a resource basis of corporate social responsibility management], Zhurnal «Naukovi innovatsii ta peredovi tekhnolohii» - Magazine «Scientific Innovations and Advanced Technologies», vol. 3(17), Аvailable at: http://perspectives.pp.ua/index.php/nauka/article/view/3974/3996 (Accessed 22 Sept. 2023).
This work is licensed under a Creative Commons Attribution 4.0 International License.
