FINTECH IN UKRAINE: THE WAY TO THE INNOVATIVE FUTURE OF CASHLESS PAYMENTS
Abstract
This scientific article is devoted to a comprehensive analysis and assessment of the development of financial technologies (fintech) in Ukraine and their impact on cashless payments. The study is aimed at identifying the current state of the fintech market of the Ukrainian financial sector and identifying key trends that determine the transformation of the way of financial interactions. The article analyzes the theoretical aspect of the fintech concept, provides its characteristics and develops segmentation. The history of the creation and introduction of financial technologies is presented, analytical work is carried out to identify the factors of innovation in the historical space. The article contains a detailed analysis of profile fintech companies operating on the Ukrainian market. The study is aimed at revealing their contribution to the modern financial infrastructure of Ukraine through the analysis of their innovative products and services. This analysis allows us to identify exactly which fintech companies in Ukraine play a key role in introducing new technologies into the financial sector. It reveals examples of the innovative solutions these companies offer and their impact on the way customers conduct financial transactions and manage their finances. The analysis also helps identify which sectors of the financial market benefit most from fintech innovation and which aspects of financial services are being transformed by their contribution. Thus, it is crucially important for understanding how fintech shapes the modern financial landscape of Ukraine. The next step in the article is to consider data security and privacy issues that arise in the context of fintech, as well as possible risks for users and the system as a whole. Attention is drawn to measures and technological solutions aimed at protecting financial transactions and personal information of clients. In conclusion, the article provides forecasts and analyzes potential scenarios for the development of the fintech sector in Ukraine, emphasizing its important role in creating an innovative future for cashless payments and the financial system as a whole. This article contributes to deepening the understanding of the impact of fintech on the financial landscape of Ukraine and creates a basis for further research in this area.
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